Adding to the brand’s best-selling product collections, reengineered for the elements and comfort
October 13, 2025 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing outerwear, apparel, and footwear, introduces its Fall/Winter 2025 collection, providing uncompromised waterproof protection, cold-weather armored insulation, and cozy performance footwear. The brand introduces the Tourney Pro Jacket, Turbulence Insulated Hoodie, Men’s Deviation Sherpa Shorty and Women’s Deck-Boss Shorty Sherpa footwear.
“At Grundéns, we view our products as tools, built to be used, trusted, and relied upon in the toughest conditions, so we’re continually working to improve our award-winning products,” said Jim Kershaw, director of design at Grundéns. “For the 2025 Fall and Winter collection, we took inspiration from our top-selling and most respected gear, enhancing the design and features to better meet the demands of both professional and recreational anglers.”
Versatile Waterproof and Insulated Outerwear:
The Tourney Pro Jacket delivers complete waterproof protection without sacrificing performance or price. Adding upgrades from the beloved Tourney Jacket, this Pro version is built with flexible 100% PU-coated polyester to move with you, 3mm neoprene cuffs to keep water out of your sleeves, pit zips for ventilation, and easy-access pockets to reach your bibs or waders. The Tourney Pro is completed with a snag-free adjustable hood and Grundéns’ Storm Front Placket, creating an added defense from the wind, spray, or chop, whether you’re on the move or the weather is moving on you. Available in Black, Anchor/Otter, and Squall Camo. MSRP $179.99
Adding to the popular Turbulence collection is the Turbulence Insulated Hoodie, the ultimate insulated tool for sport anglers and commercial crews alike. Rugged, windproof, and splash-resistant, its 320D nylon shell is backed with 80g G-LOFT® Eco Plus insulation which delivers maximum warmth at minimum weight, even when wet. The exterior of the hoodie boasts a durable abrasion-resistant fabric and features gusseted sleeves and a modified raglan construction for unrestricted mobility. The scuba-fit hood, stretch snug fit cuffs, and zippered pocket system round out a complete design which as a whole, traps heat, sheds spray, resists snags, and compresses for travel. MSRP $229.99
Performance Fishing Footwear:
The Men’s Deviation Shorty Sherpa takes everything anglers love about the trusted Deviation boots, but reimagines them as a rugged, slip-on design with cozy-fleece-lined insulation made for life beyond the water. With a 100% waterproof rubber upper, molded EVA midsole, and a lugged outsole for go-anywhere grip, this low-rise slip-on is made for those cold, wet transitions from deck to dock to dirt. The Shorty Sherpa delivers effortless warmth, utility, and all-day comfort – no hands, no hassle, no compromise. MSRP $124.99
Similar to the new Men’s Deviation Shorty Sherpa, the Women’s Deck-Boss Shorty Sherpa blends cozy fleece-lined comfort with 100% waterproof protection in a low-cut, slip-on silhouette that’s as approachable and comfortable as it is dependable. Built with a natural gum rubber outsole featuring siped, slip-resistant traction, this slip-on boot offers secure footing on slick decks and wet streets alike. MSRP $99.99
The entire lineup of apparel and footwear is available now at specialty retailers across the country and at www.Grundéns.com. Samples for media are available by contacting Max Krapff at max.krapff@backbone.media.
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About Grundéns:
It began nearly 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of award-winning fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at grundens.com
Media Contact:
Max Krapff
Backbone Media
