Burnaby, BC – November 19, 2024 – Canadawide Sports, a leading employee-owned distributor of sports and outdoor equipment, is pleased to announce the acquisition of Vancouver-based G3 Genuine Guide Gear (G3), a well-respected name in backcountry skiing and snowboarding. This acquisition represents a new chapter for G3, with a focus on revitalizing the brand’s tradition of delivering high-performance gear for backcountry enthusiasts.
Founded over two decades ago, G3 has earned a reputation for producing exceptional gear that empowers backcountry users to explore uncharted terrain. With its integration into the Canadawide Sports family, G3 will benefit from expanded resources and a renewed emphasis on product innovation, customer service, and community engagement—all while maintaining its commitment to the backcountry community.
“Bringing G3 into the Canadawide Sports portfolio is a natural alignment of our values and our passion for supporting outdoor pursuits,” said Shawn Fuller, President of Canadawide Sports. “We are proud to champion the G3 brand and look forward to building upon its legacy by delivering innovative, high-quality products that backcountry enthusiasts trust and rely on.”
As an employee-owned company, Canadawide Sports is dedicated to revitalizing G3’s operations through community support and a renewed emphasis on service and quality.
Customers and retailers can look forward to G3 products resuming shipment in time for this ski season, with the same dedication to performance, quality, and durability that has defined the brand for decades.
About Genuine Guide Gear (G3):
Founded in Vancouver, BC, Genuine Guide Gear has been at the forefront of backcountry equipment design, specializing in skis, bindings, climbing skins, and avalanche safety tools. Known for innovation and reliability, G3 equips outdoor enthusiasts to explore with confidence.
About Canadawide Sports:
Canadawide Sports is a leading distributor of sports and outdoor equipment across Canada, committed to providing the highest quality products to retailers and consumers. With a dedication to sustainability, innovation, and community engagement, Canadawide Sports continues to set new standards in the industry.
