CARRBORO, N.C. (October 24, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance their shopping experience.
Fleet Feet’s approach focuses on guiding customers through creating personalized wishlists on fleetfeet.com, complemented by engaging in-store events and exclusive giveaways. Fleet Feet plans to market the campaign across all brandwide marketing and advertising channels to create a seamless omnichannel campaign and shopping experience.
“Fleet Feet is dedicated to making this holiday season memorable for our customers,” said Ashley Arnold, director of brand marketing. “Holiday shopping can be stressful, and our goal is to take the guesswork out of it by offering our customers an opportunity to create a shoppable wish list, down to their preferred sizes and colors, so their loved ones know the perfect gifts to give.”
As a part of the campaign, Fleet Feet is launching multiple giveaway moments, including three chances to win an entire wishlist valued up to $1,500, and 15 Days of Giveaways filled with exciting prizes from brand partners including ASICS, Brooks, HOKA, New Balance, On and Saucony. Each brand will have two giveaway days, and customers will be randomly selected and gifted footwear or apparel from that brand if it is included on their wishlist.
Customers can also visit their local Fleet Feet for festive in-store events, such as Jolly Jogs and Friends and Family gatherings, along with holiday retail moments that foster community and celebration.
Beginning today, customers can create an account on fleetfeet.com to begin building, managing and sharing their wishlists.
Start building your perfect wishlist today at fleetfeet.com.
###
About Fleet Feet
Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.
