ECCO, the leading family-owned global footwear brand, has been recognized by the German Design Award for two key styles. The BIOM 2.0 trail shoe and the EXOWRAP all-terrain sandal have been recognized in the category of Excellent Product Design and will debut in the US and globally in spring 2021.
The German Design Awards constitute the German Design Council’s premium international prizes and one of the world’s most renowned design competitions. Last year more than 5,400 projects from 63 countries were entered.
“Since our founding in 1953, our primary task has been to observe, analyze and evaluate what is happening in design internationally,” explained Andrej Kupetz, CEO of the German Design Council. “The winners each year not only exemplify the economic and cultural value of outstanding design, but they also provide direction and are representative of current themes and trends.”
“As we deepen our ongoing commitment to the outdoor category globally, our product and design teams are always raising the bar for themselves to bring fresh and relevant styles to the new athletic outdoor consumers of today,” said Nikolai Christensen, global head of ECCO Outdoor. “We are honored to be recognized for our innovations, from our water-saving Dri-Tan technology to these two new versatile styles that give our specialty retailers something new, different and truly design-driven to offer their customers.”
BIOM 2.0
Inspired by barefoot runners and originally developed for elite athletes, speed and agility are blended with futuristic street style in the ECCO BIOM 2.0, a new statement sneaker from ECCO Outdoor. With ECCO’s proprietary BIOM® NATURAL MOTION® technology, this urban and outdoor athletic hybrid sneaker enables more natural and efficient movement on city streets and hiking trails, while offering a close-to- barefoot feel. Available February 1, 2021. MSRP $180 / $200 USD
EXOWRAP
Outdoor functionality and state-of-the-art weightless comfort are mixed with a modern, urban aesthetic in the ECCO EXOWRAP. An all new premium sandal from ECCO Outdoor, the EXOWRAP delivers long-lasting cushioning and remarkable rebound with a PHORENE™ foot bed for all day comfort on beaches, trails and city streets. Available March 1, 2021. MSRP $130 / $140 USD
“Due to our vertically integrated production and owning our tanneries and factories, we’re looking forward to delivering these and other key outdoor styles to our retail partners with predictable and dependable inventory for spring 2021,” added Thomas Dixon, national sales and product manager for ECCO Outdoor USA.
The two awarded styles as well as ECCO’s Outdoor assortment will be in inventory and available at retail for spring and summer 2021.
About ECCO: ECCO is one of the world’s leading shoe brands, combining style and comfort. ECCO’s success is built on products with a great fit and top-quality leathers. ECCO owns and manages every aspect of the value chain from tanneries and shoe manufacturing to wholesale and retail activities. ECCO’s products are sold in 90 countries from over 2,200 ECCO shops and more than 14,000 sales points. ECCO is family-owned, founded in Denmark in 1963, and employs more than 21,000 people worldwide. ecco.com
