SEATTLE (May 5, 2025) – Cascade Designs, parent company of iconic outdoor brands including Therm-a-Rest, MSR, Platypus, SealLine, and PackTowl, is pleased to announce a new partnership with Mindful Outdoor Sales. Founded in 2022, Mindful Outdoor Sales is a dynamic agency made up of outdoor enthusiasts with a deep passion for the industry.
Mindful Outdoor Sales will assume responsibility for the six-state region of Maine, New Hampshire, Vermont, Massachusetts, Connecticut, and Rhode Island. The agency will be succeeding longtime rep Chris Lathrop, who is retiring after a three-decade long career in the outdoor industry.
“Cascade Designs owes Chris Lathrop a huge debt. Chris built Cascade Designs into the category leader it is today,” said David Fee, Vice President of Sales at Cascade Designs. “Over our time working together, Chris not only delivered impressive sales growth, but provided critical feedback on our product strategy, marketing and sales programs, and more. We wish him a well-earned retirement!”
Mindful Outdoor Sales is an emerging leader in the New England outdoor retail landscape. Their team was frequently cited by partners as the go-to agency in the region. The team consists of three experienced agents, with Patrick Manzer and Dustin Marshall serving as the main contacts for Cascade Designs moving forward.
“The Cascade Design team is extremely excited to partner with the Mindful Outdoor Sales team,” said Jaime Buyagawan, Cascade Designs North America Sales Manager. “Patrick and Dustin are the ideal team to take over the territory that Chris built—they have deep experience in outdoor specialty, a strong brand portfolio, and a ton of energy.”
For additional information about Cascade Designs, please visit www.cascadedesigns.com.
About Cascade Designs, Inc.®
For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in market at its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com.
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