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Big Agnes Launches European Website

June 4, 2024

Media Contact

Max Krapff, Backbone Media

Steamboat Springs, Colorado (June 4, 2024) Big Agnes, the Steamboat-Springs-based outdoor equipment brand, unveils its dedicated website catering exclusively to Europe’s vibrant community of active outdoor enthusiasts. This strategic move underscored the brand’s dedication to delivering top-tier camping and backpacking gear to an expanding global audience.

The launch of the Big Agnes European website notches another milestone in the company’s growth strategy. Building on last year’s Canadian website launch, the brand continues to open new avenues for engaging with international audiences. The European site is currently live for customers in Germany, Austria, Italy, Belgium, and Spain, with the Netherlands going live in early June. Similar to Big Agnes’ other sites, there is a dealer locator tool to support consumers and wholesale partners, showcasing local retailers where consumers can find Big Agnes products for all their outdoor needs.

“Over the past five years we’ve significantly grown our sales and brand awareness in international markets. This significant investment in the European market will support that growth and our longer-term brand strategies,” said Bill Gamber, Big Agnes co-founder and president. “Our number one priority is to continue our wholesale growth while staying committed to partner closely with our strong network of retailers and distributors in the EU.”

Big Agnes’ European website offers a seamless user experience, guaranteeing an enjoyable and convenient shopping journey for all visitors. Big Agnes is proud to offer German, Italian, Dutch, English, French and Spanish language support, ensuring customers can navigate and engage effortlessly with the site.

“We have been working hard to further support our international consumers with a direct-to-consumer website, making it easier to purchase products and locate dealers in Europe – while expanding the brand’s international footprint,” said Katie Hughes, Director of Marketing and eCommerce at Big Agnes. “Starting with this group of active, core-consumer markets is another step forward for the brand and we are eager to grow deeper and continue providing award winning gear and customer service to more of Europe soon.”

If you would like to connect with Big Agnes, the team will be in Munich, Germany, June 3-5, at the OutDoor by ISPO tradeshow connecting with European retailers and organizations. To experience the new website and explore its extensive collection of outdoor gear, please visit


About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and celebrated its 20th Anniversary in 2021. The company produces award-winning sleeping bags, pads, tents, insulated apparel, camp furniture and backpacks. For more information, visit or call 1-877-554-8975.

For more information, contact:

Max Krapff, Backbone Media