LOUISVILLE, Colo. (Jan. 23, 2024) — Primus, the Swedish cooking equipment brand, launches its Service for a Reason program, which encourages outdoor cooking enthusiasts to test their Primus stoves this February and March in preparation for the season ahead. Primus users can troubleshoot issues with their stoves and take advantage of Primus’ free part replacement policy for qualifying parts.
“We are always looking for ways to reduce our impact on the environment. Being able to replace a worn-out part instead of an entire stove is an opportunity to keep excess equipment out of landfills,” says Madelene Öhlin, head of brand and communication at Primus-Silva. “Over the past three years, this program has allowed us to keep hundreds of stoves in optimum working order.”
Primus stoves are painstakingly engineered to have accessible parts that can be easily serviced and repaired. To further help customers service their stoves, Primus has also created a library of videos to help keep stoves in optimum condition. The videos are available at https://primus.us/pages/primus-service-maintainence.
“At Primus, we prioritize designing Primus stoves to be serviceable so that we can ensure that our stoves can become lifelong companions,” says Öhlin. “Our goal is to make gear that can get handed down for generations.”
Primus’ Service for a Reason program will run from February 1 to March 31. To learn more or to initiate a warranty claim and receive their free replacement parts, customers in the United States can go the US Service Your Stove Page while customers in Canada can apply via this Canadian Service Your Stove Page.
For more information on Primus and their Service for a Reason program, please direct media inquiries to Ryan Silven, ryan.silven@rygr.us.
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About Primus: The Swedish company PRIMUS has been creating products promoting freedom of nature since 1892. Primus equipment has been tested on expeditions by such pioneers as Roald Amundsen and Sir Edmund Hillary. PRIMUS is known for reliable, safe and innovative products, that allow people to stay outside longer. With the focus on serving life outdoors, PRIMUS creates environmentally friendly, easy-to-use and lightweight products. Mainly made in Europe, sold in more than 60 countries worldwide.
About Primus-Silva Sweden AB: Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide. Primus-Silva Sweden AB is owned by Verdane. For more information, visit www.silvasweden.com and www.primus.us.
