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Aspen Chamber Resort Association Partners with Backbone

February 27, 2024

Media Contact

Jessie Vandenhouten

ASPEN, Colo. (Feb. 27, 2024) – The Aspen Chamber Resort Association (ACRA), has retained Backbone, one of the country’s leading active lifestyle marketing agencies, with clients including Yeti, Smartwool, Black Diamond, Thule and more. With its headquarters in nearby Carbondale, Backbone will support ACRA’s public relations and communication strategy.

“Aspen Chamber Resort Association serves a unique role not only in the Aspen community, but also nationally and internationally,” says Eliza Voss, Vice President, Destination Marketing for ACRA. “Backbone’s insights and skills align perfectly with our vision to elevate community engagement and advance our mission of fostering sustainable growth in Aspen’s business community. We look forward to partnering with Backbone to Defy Ordinary.”

Honored consecutively in 2022 and 2023 in Green Destination’s Top 100 Stories for innovative and sustainable destination initiatives, ACRA is dedicated to supporting the Aspen business community, attracting visitors to the resort, and enhancing the visitor experience. In partnership with ACRA, Backbone will bring awareness to Aspen’s Destination Management Plan, with a focus on addressing visitor pressure, enhancing the Aspen experience, and preserving Aspen’s small town character.

“Backbone was founded in the Roaring Fork Valley nearly 30 years ago, and this community is a large part of our success as a local business,” said Ian Anderson, Vice President of Public Relations for Backbone. “It’s an honor and a privilege to be selected to partner with ACRA to tell the stories of the destination where so many of us live, work, and play.”

For more information regarding ACRA, please direct inquiries to Jessie Vandenhouten at

Media Contact: Jessie Vandenhouten, Backbone

About ACRA
Aspen Chamber Resort Association (ACRA) is a non-profit organization dedicated to supporting Aspen’s business community and enhancing the visitor experience. ACRA is a unique blend of a traditional chamber of commerce and a visitors’ and convention bureau made up of approximately 750+ local businesses, a strong, diverse board of directors, and a dedicated staff. ACRA’s four departments which support the Aspen business community are Destination Marketing and Group Sales, Membership, Special Events, and Visitor Services. For more information visit or call 970-925-1940.

About Backbone
Backbone is the country’s leading active lifestyle media agency. For over 25 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. Backbone has consistently been included on Outside Magazine’s “Best Places to Work” list with offices in Carbondale and Denver, Colorado. For more information, visit