Our way of life has changed significantly in recent weeks and marketers are wondering, what can we expect as we look ahead to a post pandemic era. Alpine Media, a digital OOH leader in the resort media space, is remaining optimistic about the outlook for the Digital OOH opportunities for this summer.
“After what could be 2 months of social distancing and increased time indoors, we believe people will make a big, long awaited, return to outdoor recreation across our resort partners,” stated Alpine Media’s Director of Marketing, Garin Gustafson.”With resorts opening here again in the coming months, this is ideal timing for brands that are revamping Q3 plans and budgets and looking to reach consumers in a positive, outdoor environment.”
“Digital Advertising impact increases by up to 40% when consumers are in a positive mood” – yahoo research
As the Digital OOH category continues to grow largely across transit and urban areas, Alpine Media remains unique as a digital leader in the resort media, outdoor niche. Alpine Media offers a digital screen network across resort partners such as Telluride, Steamboat and Winter Park here in Colorado. They not only offer premiere locations, but they also have the ability to deliver a highly sought after audience for its brand partners. Educated, affluent, active and engaged resort visitors navigate their journey across our digital network featuring real time, informative content and well targeted, embedded ad units. This provides a unique media placement which is different than many of its DOOH counterparts primarily running ad carousels.
“76% reported that real-time marketing increased audience engagement”- Smart Insights
“Summer will be a key time-frame for businesses to re-engage with consumers to drive new sales, stated Mike DeGrazio, Alpine Media’s NYC based Digital Account Manager. “With brands quickly allocating bigger spends to online, mobile and connected TV for this Spring season it’s fair to assume that DOOH will make a huge return as the exodus pendulum swings and consumers return to urban and outdoor social spaces.”
“Outdoor Summer recreation visitor numbers were previously forecasted to be record setting prior to the pandemic, so we’d like to believe that number will further spike given the recent and prolonged home confinements.” said Alpine Media’s Director of Sales, Nick Haggard. “Given many Spring break travel plans were canceled, our resort partners expect large crowds for Q3.”
“Telluride hosts upwards of 48,000 people each summer over a four-day period for the Telluride Bluegrass Festival” – Desti Metrics
About Alpine Media
We remain hopeful that brands, agencies and media owners come together to revive OOH and DOOH after the pandemic. What can we do in the meantime? Communication is key. Let’s connect via calls and teleconferences to understand your brand or clients’ needs. In turn, media owners, including Alpine Media, must educate brands and agencies on their respective opportunities for preparation on the resurgence to the outdoor space. Optimistic marketers will plan now and media owners should remain flexible as timelines and budgets are not concrete.
