BOULDER, Colo. (January 9, 2025) – La Sportiva, makers of the world’s finest mountain gear, has garnered a number of notable awards for their new 24/25 ski hard goods collection. This year’s lineup showcases the company’s most advanced ski and boot designs to date, earning accolades in a variety of

SEATTLE – January 9, 2025 – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports, is thrilled to announce the launch of its Teamwear Collection in the United States. This move marks the introduction of Craft’s decades of expertise in outfitting elite teams

WILLISTON, Vermont (Jan 9, 2025) — Mammut, a brand synonymous with innovation and safety in mountain gear since its founding in 1862, will be partnering with two new sales agencies in the new year – Trail House Sales & Marketing Group and Redstone. Trail House will be driving brand growth

LONGMONT, Colo. (January 8, 2024) — Rossmönster, the leader in purpose-built adventure vehicles, is thrilled to announce the appointment of Timothy Morgan as Chief Revenue Officer. Morgan brings to Rossmönster over two decades of experience in the RV industry, having honed his skills in sales, business development and strategic leadership.

BOULDER, Colo. (Jan. 7, 2025) – ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools and recovery footwear, has hired Craig Sinbine to lead business development. In tandem, the brand has also partnered with a new sales entity with

COALVILLE, Utah. (Jan. 7, 2025) — Escapod, creator of premium off-road teardrop trailers designed for adventurers, was granted patent protection this past month in the United States, Canada, Europe and Australia around the design and engineering of its innovative TOPO 2 trailer body and doors. This design has also garnered

MANCOS, Colo. (Jan. 6, 2025) —  Alpacka Raft, the packrafting industry leader, today announced its new 2025 models and updates to its current packrafts. The lineup is headlined by the all-new Mage—a packable whitewater packraft engineered for the intermediate and advanced whitewater packrafter navigating Class III to IV water. The

OLYMPIA, Wash., PUYALLUP, Wash. and CARRBORO, N.C. (Dec. 26, 2024) — Fleet Feet, the largest franchisor of run specialty stores, has announced the acquisition of two key locations in Olympia and Puyallup, Washington. Following the retirement of South Sound Running founders Greg Klein and Joan Marchioro, Wade and Julie Pannell

SOUTHPORT, Conn.  – Dermatone, a trusted leader in skincare and sunscreen since 1981, introduces Lips & Face Biodegradable Glitter Kits, a skin care collection combining creativity, and effective skincare for outdoor enthusiasts and sports fans. Priced at $15.99, this kit uses eco-friendly glitter that biodegrades naturally and is available at

Washington, D.C. (Dec. 19, 2024) — Following a 10-year advocacy campaign to modernize outdoor recreation policy, today the U.S. Senate passed by unanimous consent the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a first-of-its-kind bipartisan package that improves outdoor recreation on America’s public lands and waters. The EXPLORE Act

STOCKHOLM, Sweden (Dec. 19, 2024) — RECCO, a leading manufacturer of advanced rescue technology, has announced a placement of a helicopter detector in Newfoundland, Canada. Operated by Newfoundland Helicopters in Deer Lake, this new addition will support Gros Morne National Park Visitor Safety and Provincial Search and Rescue (SAR) teams

FOR IMMEDIATE RELEASE Thursday, December 19, 2024 BOULDER, Colo. —  In a major step toward expanding outdoor recreation opportunities across the country, the U.S. Senate has passed the Expanding Public Lands Outdoor Recreation Experiences Act (EXPLORE) Act. This initiative, led by Senator Joe Manchin (I-W.Va.), represents a significant milestone in efforts

BOULDER, Colo.  (December 19, 2024) – Outdoor Industry Association (OIA) applauds the bipartisan reauthorization of the Economic Development Administration (EDA). The EDA, a federal agency focused on promoting economic growth and job creation in communities across the country, plays a crucial role in supporting the outdoor recreation economy.  For the

BIRMINGHAM, Ala. (December 17, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, embarked on a unique employee experience with its first-ever “Field to Fork” event, hosted in partnership with the National Deer Association (NDA), designed to introduce first-time hunters to the art and tradition of deer

SALT LAKE CITY (Dec. 11, 2024) — DPS Skis, the U.S.-based ski manufacturer known for pioneering aerospace-grade carbon technology, announces Pisteworks®, a dramatic redefinition of the alpine carving ski. Pisteworks® represents the first, full carbon fiber on-piste ski from the carbon ski experts, DPS. The characteristics of carbon—lively recovery, efficient

SALT LAKE CITY – December 11, 2024 – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and equipment, establishes the first-ever benchmarks for recycled aluminum content in climbing hardware and trekking poles via verification from UL Solutions. This initiative demonstrates that Black Diamond’s sustainability claims

Morrisville, Vt. (Dec. 11, 2024) – In support of its new brand platform, “Step Outside Your Shell”, outdoor headwear and accessories brand Turtle Fur has launched an interactive campaign to demonstrate how personal growth is tied to stepping out of your comfort zone. The campaign will elevate the voices of

(December 10, 2024) — The Outdoor Diversity Alliance is happy to announce our first Catalyst Member, KEEN – a 21-year-old family-owned and values-led shoemaker with purpose. As a Catalyst member, KEEN is committing $25,000 to ODA in 2025. With their support along with our other members, we will be able to move

[Seattle, WA, Dec. 10, 2024] — At the ISPO Munich tradeshow Dec 3-5, Nikwax’s PFAS-free industrial solutions were highlighted with Outdoor Research, Mammut, and BLACKYAK all winning the prestigious ISPO Design Award for products incorporating Nikwax’s high-performing technologies. Outdoor Research’s Foray and Aspire 3L jackets, the industry’s first technical outdoor

Boston, MA – December 10, 2024 – Jura Alpine Gear LLC, a Boston-based outdoor gear brand, proudly announces the launch of its first two products: the Over The Calf Grip Ski Sock and the Jura Logo Merino Wool Touring Beanie. Crafted with premium materials and designed for performance, these debut