New Hampshire’s outdoor industry drives nearly 32,000 jobs and $3.9 billion to the economy. November 21, 2024; The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) released annual data exhibiting that outdoor recreation continues to be a major economic force for the U.S., generating $1.2 trillion in economic output
FOR IMMEDIATE RELEASE Wednesday, November 20, 2024 BOULDER, Colo. — The Bureau of Economic Analysis (BEA) today released its latest economic data measuring the outdoor recreation economy for the U.S., totaling $1.2 trillion. This new data confirms the industry’s critical role in fostering economic growth, innovation, and job creation.
Burnaby, BC – November 19, 2024 – Canadawide Sports, a leading employee-owned distributor of sports and outdoor equipment, is pleased to announce the acquisition of Vancouver-based G3 Genuine Guide Gear (G3), a well-respected name in backcountry skiing and snowboarding. This acquisition represents a new chapter for G3, with a focus
PHOENIX (Nov. 19, 2024) – Lectric eBikes, the makers of the most popular eBike in America, the Lectric XPTM 3.0, today announced the launch of the new and improved off-road eBike, XPeak 2.0. Tested to the most aggressive ISO 4210 eMTB standards, the XPeak is designed for peak all-terrain performance
FERNDALE, Wash. (Nov. 19, 2024) — Superfeet, the global leader in performance insoles, is thrilled to announce it has been recognized as one of The 50 Best Places to Work in 2024 by Outside Magazine. This esteemed recognition highlights Superfeet’s ongoing commitment to fostering a culture of empowerment, flexibility and community engagement for its
BOULDER, Colo. (November 19, 2024) – Today, Outdoor Industry Association (OIA) President Kent Ebersole released the following statement regarding the Senate Energy and Natural Resources Committee’s markup of public land and forestry bills: “The Outdoor Industry Association applauds the Senate Energy and Natural Resources Committee’s work to advance over 70
Red Lodge, Mont. (Nov. 18, 2024) – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, is excited to announce the launch of its new ambassador program, designed to elevate brand awareness and foster community engagement through user-generated content. This program is now accepting applications and invites
Louisville, CO – November 18, 2024 – onWater Fish, a leading mobile app for anglers across the U.S., is excited to announce a new partnership with California Trout (CalTrout), launching in celebration of World Fish Migration Day and CalTrout’s #MigrationMatters campaign. This exciting collaboration not only highlights the importance of
Costa Mesa, Calif. (Nov. 18, 2024) – 5.11®, the global innovator of purpose-built apparel, footwear and gear today announced the launch of its latest Everyday Carry (EDC) offerings in time for fall and holiday shopping season. Designed to meet the needs of both tactical professionals and everyday adventurers, this new
CARRBORO, N.C. (November 18, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced a new vendor partnership with hylo athletics, an innovative, emerging footwear brand dedicated to performance, sustainability and environmentally-conscious design. Fleet Feet’s vendor partner program, which includes 19 footwear, apparel and accessories brands, has
Boulder, Colorado – November 15, 2024 – Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, announced today that Outside magazine and Outside Online won a record number of awards in the annual Lowell Thomas Journalism Awards Competition. The awards are named after the acclaimed
Huntsville, UT – November 14, 2024 – Today, Snowbasin Resort and Mammut announce an exciting new multi-year partnership to provide uniforms, outerwear, and safety equipment for the world class ski resort. This collaboration delivers premium gear to protect and enhance the employee experience and also provides further retail options for
BROOKLYN, N.Y. – November 13, 2024– Ozmo, a leading Brooklyn-based safety equipment brand, is announcing the launch of the Ozmo Sidekick, an industry-first e-bike helmet for children ages one and up with e-bike certification of up to 28 mph and Multi-Directional Impact Protection System (MipsTechnology). Priced at $99 and designed
SOUTHERN PINES, NC [Nov. 12, 2024]— Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, has unveiled a lightweight base layer crafted from luxurious microfiber jersey knit fabric duly named Silkys. Engineered to regulate body temperature in
PHOENIX (November 12, 2024) – Lectric eBikes, 2023’s best-selling eBike company in America, today announced the launch of XPedition 2.0 with all-new upgrades, including a torque sensor, refined frame design, front suspension, and much more for the same price as the original XPedition starting price of $1,399. Co-founders and lifelong
Greenville, S.C., – Gran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to $700,000 and continued efforts to raise one million dollars for the Polk County Community Foundation. Participants were aged
COALVILLE, Utah. (Nov. 12, 2024) — Escapod, creator of premium off-road teardrop trailers designed for adventurers, unveils a partnership with industry leader General Tire. Aligned with Escapod’s commitment to creating the most high-performing and user-friendly campers, this collaboration provides an enhanced driving experience and exceptional reliability for tackling rugged terrain.
CARRBORO, N.C. (November 12, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced the appointment of Jonathan Sipling as its new vice president of marketing and digital. In this newly-created role, Sipling will focus on expanding brand visibility, enhancing customer engagement, and driving omni-channel and ecommerce
BERKELEY, Calif. (Nov. 11, 2024) – Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, introduces its Fall 2025 collection – a testament to the legacy and adventurous spirit of the brand’s founders Liz and Royal Robbins. Since the brand’s inception in 1968,
Minneapolis, MN, Nov. 11, 2024 — Sezzle Inc. (NASDAQ:SEZL) (Sezzle or Company) // – Sezzle, a leader in the Buy Now, Pay Later (BNPL) industry, today announced a new partnership with Backcountry, the premier online outdoor retailer. Customers will soon be able to take advantage of Sezzle flexible financing, across all of Backcountry’s online and