BOULDER, Colo. (Oct. 9, 2024) – This year, Astronaut Foods is over the moon to commemorate the 50th anniversary of Astronaut Ice Cream, the out-of-this-world treat that has delighted taste buds and captured imaginations since its launch in 1974. To celebrate and honor this milestone, Astronaut Foods is having an

STOCKHOLM, Sweden (Oct. 9, 2024) — Ahead of the new ski season, POC, manufacturer of industry leading helmets, eyewear, protection and apparel, and Marco Odermatt, one of the best alpine ski racers in the world today, are proud to introduce a new signature-edition helmet, designed exclusively by Odermatt and POC,

Morrisville, Vt. (Oct 8, 2024) – Outdoor headwear and accessories brand, Turtle Fur is pleased to add a new Chief Financial Officer, Senior Merchandiser, Controller, and Director of Business Development to the team as part of the company’s mission to invest in their growth. Cambria Schmidt, Chief Financial Officer, brings

SALT LAKE CITY (Oct. 8, 2024) — Two groundbreaking Utah-based ski industry manufacturers, DPS Skis and PHANTOM Glide, announce the hire of two-time Olympic gold medalist Ted Ligety as head of product performance. Ligety will help develop DPS and PHANTOM Glide’s product lineups, working closely with senior vice president, Thomas

Greenville, SC – Oct 7, 2024 – National Land Realty (NLR), a leading full-service real estate brokerage specializing in land sales, proudly announces Darby Communications as its PR Agency of Record. By utilizing advanced technology, more local brokers, and more land real estate experience, NLR has become a pioneering force

ASHEVILLE, N.C. (Oct. 7, 2024) — As it prepares for Connect, its Fall buying show next month, Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, heads into its twice-annual event with a measured uptick in the number of attending buyers, vendors and

Outdoor sector’s premier trade group joins forces with twice-a-year gathering to build a comprehensive foundation for industry growth, connection, and learning Read the letter from OIA President Kent Ebersole. NASHVILLE, TENNESSEE & BOULDER, COLORADO – Switchback and Outdoor Industry Association (OIA) today announced a strategic partnership to strengthen the impact, effectiveness, and attendance of the

BERKELEY, Calif. (Oct. 3, 2024) –Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, dramatically increased its support of Yosemite Climbing Association while increasing its commitment to Yosemite Facelift® 2024. The 21st Annual Yosemite National Park Facelift®, organized by YCA in partnership with

BIRMINGHAM, Ala. (Oct 2, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, is excited to debut its new hunting film, RENDEZVOUS. This action-packed film follows professional snowboarders, Eric Jackson and Scotty Lago, as they embark on an epic DIY elk-hunting adventure in the Colorado wilderness. RENDEZVOUS

LATHAM, N.Y. (October 2024) – PrimaLoft, Inc., an innovation company specializing in high performance, sustainable insulation, is pleased to announce the appointment of Chris Gallo as Senior Vice President of Product Strategy and Andrea Paulson as Senior Vice President of Innovation and Technology. These strategic hires underscore PrimaLoft’s new strategic

North Vancouver, October 1st, 2024: Conceived deep in the mountains and now traveling the world, Arc’teryx’s annual film tour features inspiring short  films that celebrate uncommon journeys into the mountains.  Each film project aims to take you around the world as athletes, individuals and awe-inspiring humans dispatch projects from  Yellowknife

LANDER, Wyo. – Oct. 1, 2024 – The National Outdoor Leadership School (NOLS) and MSR®, the manufacturer of WhisperLite™ stoves, have announced their “Get A Lot, Give A Lot” Partnership. From now through the end of October, all proceeds from each MSR® WhisperLite™ stove purchased online through the MSR website

Edinburgh, Scotland (October 1, 2024) – Today, Ooni Pizza Ovens, the creator and leader of the home pizza oven market, is announcing the launch of the Ooni Karu 2 Pro Multi-Fuel Pizza Oven. The newest addition to Ooni’s award-winning Karu range, the Karu 2 Pro blends traditional wood-fired cooking with

SEATTLE, Wash. (Oct. 1, 2024) – Ryōken Instinct, the pioneer in premium dog treats for adventurous canines, is thrilled to announce it’s exclusive release of the Advent(ure) Calendar (MSRP $139), a first-of-its-kind holiday experience for dogs and their outdoor-loving humans. Designed to make the holiday season extra special, this premium

Steamboat Springs, CO – September 30, 2024 – Big Agnes, the Steamboat Springs-based outdoor equipment brand, will support three hikers who share the brand’s commitment to caring for the environment and enjoy spending time outdoors. The program will sponsor three ambitious thru-hikers, each one tackling a major trail in the

Portland, Oregon (September 26, 2024) – Rumpl, inventor of the Technical Blanket category and the Original Puffy Blanket, proudly announces the launch of its third fire-resistant blanket – the Takibi Blanket – with Portland-based Japanese camping brand Snow Peak. The 50 x 70” throw-size blanket addresses the threat of stray

Boulder, Colo. (Sept. 25, 2024) — As September marks Emergency Preparedness Month, Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, emphasizes the importance of being ready for unexpected situations with its comprehensive range of emergency meal solutions. Committed to reliability, nutrition, and convenience, the Boulder, Colo.-based company provides essential

Washington, D.C. (September 25, 2024) — This week, Katie Hawkins, California Program Director at Outdoor Alliance, was named among 205 people selected to join the Obama Foundation Leaders program. The program trains participants around the world in leadership development and civic engagement to help build their skills and scale their

ASHEVILLE, N.C. (Sept. 25, 2024) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, retained Verde Brand Communications to help manage communications and public relations. Moving forward, Verde will assist the Grassroots Outdoor Alliance team with strategy and communications support around how

Holland, MI (Sept. 25, 2024) – Heel™ announces the Heel Virtual Dog Leash™ – Roam 350™—the first-ever virtual leash that is designed to automatically keep up to three dogs near their owners — while on the move. Heel’s mission is to enable dogs to spend more time together with their