COLUMBUS, Ohio – (October 15 2024) – SENIQ, the outdoor apparel brand built for women by women, today introduced its 2024 Ski Collection, arriving at retail October 15. It embraces a fresh design approach using bold color blocks blended with flattering, feminine style lines and female specific performance features. The collection includes five jackets, bibs, wool baselayers, and fleece pullovers meeting the functionality demands of today’s skier while keeping fashion at the forefront. Priced from $128 to $498, the SENIQ 2024 Ski System will be available at SENIQbrand.com and at select retailers.
“Most women’s ski lines make you choose between style and performance,” said Tina Thompson, co-founder of SENIQ. “SENIQ changes the game. Our ski collection delivers fresh, trend-forward design without compromising technical functionality. Finally, women have apparel that empowers them on the slopes with both style and performance.”
SENIQ’s ski collection is designed by snowsport athletes for a wide range of winter activities. The line incorporates entirely distinct pocketing solutions enabling wearers to access each layer in a system seamlessly and intuitively. The SENIQ Snow System pushes the technical and fashionable advancement for winter enthusiasts.
SENIQ’s head designer, Georgia Newman, brings over fifteen years of fashion and lifestyle expertise, having worked at Calvin Klein, The Row, Faherty and Tory Burch Sport.
“Snowscapes are some of nature’s most beautiful contours,” said Newman, “Wind and temperature variables carve out cliffs and drifts. Echoing these snowscapes, SENIQ’s style lines highlight the feminine form. In contrast to this curvature, we incorporated straight diagonal seaming and pocketing, highlighting the best in class performance and concentration often needed when exploring snowy terrain.”
To launch the 2024 Ski Collection, Founders Thompson and Hilson will travel to select winter resorts in Colorado and Utah to host pop-up events where consumers may try and purchase. Driving an INEOS Grenadier, they will make stops at key destinations, bringing both adventure and innovation to the heart of the winter sports community.
Key Pieces from the Collection Include:
- Slopestar Ski Jacket ($448): Engineered for extreme weather conditions with a helmet-compatible hood; body-mapped insulation because women tend to get colder faster: and pit zips for ventilation. A cinchable waistband provides a feminine fit option while vibrant neons enable devotees to express their personality.
- Slopestar Ski Bib ($398) To be worn with the Slopestar Jacket, this bib has superior mobility with articulated patterning and ergonomic pockets for all storage needs. The open-back design helps with movement and adjustable straps deliver a flattering, functional fit, while thigh vents and abrasion guards make it an essential for serious skiers.
- Half-Baked Fleece Pullover ($198) – This high-pile wool-blend fleece pullover has color-blocked designs and neon accents. The Half Baked Fleece provides cozy warmth and easy storage solutions with multiple pockets and a waist length for a laid-back fit.
- Cabin Fever Baselayer Mock Neck ($128) – Crafted from a luxurious wool blend, this midweight baselayer delivers trusted warmth and breathability. It pairs perfectly with any snow apparel and features a form-fitting design with thumbholes for added comfort.
- Cabin Fever Baselayer Legging ($128) – Designed to move with the wearer, these baselayer leggings feature a no-itch waistband and breathable mesh for temperature control. Worn solo or layered, the leggings provide next-to-skin comfort with moisture-wicking and odor-control properties.
- Powderpuff Down Jacket ($498) – Overstuffed with premium down for warmth on cold resort days, this jacket features an asymmetric front zip, preventing chin irritation. Extra-large pockets that allow bib access and a dedicated ski pass pocket provide convenience for the slopes.
One percent of each purchase goes to Women’s Wilderness, a non-profit enabling girls, women, and non-binary people of all ages and backgrounds to find their place in the outdoors and The Mental Health Coalition, a coalition of organizations, brands, and individuals who joined forces to end the stigma surrounding mental health. Consumers choose which nonprofit to support at check-out. Founders Hilson and Thompson focused on mental health because of their own personal struggles.
For more information, please visit SENIQbrand.com.
About SENIQ
SENIQ, launched in 2024 in Columbus, Ohio, is an outdoor apparel brand for women by women with a goal of empowering a community of outdoor enthusiasts to unlock their optimal wellness without compromising their style. Co-founders Madison Hilson and Valentina Thompson, accomplished veteran retailers and designers, have over a decade of experience at iconic brands including Backcountry.com, Outdoor Voices and Victoria’s Secret. SENIQ’s innovative performance wear is intentionally designed to excel at being both technical and trend driven supporting women for their entire lifestyle from street to trail. The brand uses bold, rich colors to stand out in the marketplace, aligning with the adventurous spirit of the modern outdoorswoman. SENIQ’s chief mission is to empower minds through the outdoors and encourage the prioritization of mental health and wellbeing. By connecting mind to movement, the outdoors becomes more than just grounds for physical activity, but more importantly, an oasis for mental reset and growth.
SENIQ donates 1% of sales to various foundations that provide mental wellness resources to underserved communities. Shop the collection and learn more at www.SENIQbrand.com
Media Contact: Charlotte Daher de Garcia, CGPR, 781-710-7284
