Austin, Texas (Oct. 24, 2023) – ROKA, the renowned performance design brand that creates and manufactures performance prescription eyewear and sunglasses, and technical apparel for active and competitive athletes, is making waves in the training market with a powerful new Rogue Fitness collaboration and addition of five-top tier athletes to its roster. The brand welcomes Brooke Wells, Laura Horvath, Chandler Smith, and Noah Ohlsen in the training space, along with professional triathlete and Olympic runner Colleen Quigley. Both the strategic brand alliance with Rogue Fitness, the leading manufacturer of strength and conditioning equipment, and additions to the athlete team signal ROKA’s drive to push further into the training industry.
The collaboration between ROKA and Rogue Fitness will produce a limited-edition eyewear collection, complete with ROKA’s innovative and functional FloatFit™ technology. Engineered to feel weightless and meet the most rigorous movement standards from box jumps and kettlebell swings to handstand pushups, the collection will be available on the Rogue Fitness website starting October 26, 2023, as a lead-up to the Rogue Invitational in Round Rock, Texas.
Adding to the impressive ROKA athlete and ambassador team are five key athletes, chosen for their exceptional athleticism and dedication to inspiring other athletes to strive for greatness. ROKA welcomes the following new athletes:
- Brooke Wells: An elite CrossFit athlete and eight-time CrossFit Games contender.
- Laura Horvath: The 2023 CrossFit Games Champion, “Fittest Woman on Earth.”
- Chandler Smith: A former Army Veteran and four-time CrossFit Games competitor.
- Noah Ohlsen: A legend in the world of CrossFit and a ten-time CrossFit Games competitor.
- Colleen Quigley: A professional athlete, Olympic Steeplechaser runner at the 2016 Summer Games, and is currently competing to qualify for the 2024 Paris Summer Olympics.
ROKA’s product team will work closely with the new athletes to gather feedback, ensuring they continue leading the way in innovation, quality, and performance. Consumers worldwide will also gain access to exclusive insights, training tips, and gear recommendations from these experts.
“ROKA has always designed performance eyewear and gear to take on the toughest endurance challenge, and the training world is no exception,” said Rob Canales, CEO and Co-Founder of ROKA. “Partnering with these incredible athletes will further showcase the versatility of our eyewear for individuals of all levels.
For more information about the ROKA x Rogue Fitness collaboration or the upcoming Rogue Invitational, please visit www.roguefitness.com. To learn more about the ROKA athlete team, visit https://www.roka.com/pages/athletes or follow ROKA on Instagram and Facebook.
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About ROKA
ROKA is on a mission to unlock human potential. Founded in 2013 in Austin, Texas, ROKA’s award-winning performance eyewear and technical apparel have supported athletes to dozens of world titles, including three Olympic gold medals, more than 30 World Championship titles, multiple Tour de France stage and overall team wins, and hundreds of other podium finishes. ROKA works with the world’s leading scientists, athletes and organizations to push the boundaries of performance design, bringing those innovations to all who move. ROKA products are available worldwide at roka.com and through select retailers. Follow ROKA on Instagram and Facebook.
