OIA 2025 Outdoor Consumer Trends Report

Understand Today’s Consumers. Shape Tomorrow’s Strategy.

The outdoor consumer has changed. OIA’s 2025 Outdoor Consumer Trends Report reveals how casual and active lifestyle participants now drive over 90% of market spending. Whether you’re a retailer trying to drive in-store growth or a brand looking to design smarter, this free report is your strategic advantage.

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2025 SPECIAL REPORT ON FISHING

2024 brought encouraging developments (easing inflation,
strong employment data, market highs) amid a troubling
backdrop (deepening partisanship, continued global strife,
AI worries).

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