RALEIGH, N.C., March 11, 2025—For the first time, Shibumi, maker of the world’s most innovative, wind-powered beach shade, is launching a lineup of vibrant, limited-edition colorways. Whether the colors reflect personal style or a nod to hometown pride, these limited-edition releases allow beachgoers everywhere to embrace effortless shade wherever they lounge. The first new color in the collection is the Purple & Gold Shibumi Shade, set to launch on March 11, 2025.
Founded in 2016 by two brothers and their childhood friend, Shibumi’s signature teal and blue fabrics dominate North and South Carolina beaches. Now, with plans to expand to coastlines internationally, the brand is launching its first new colorway, an iconic duo, purple and gold.
The Purple & Gold Shibumi Shade will be available on March 11 in both Classic (for up to eight people) and Mini (for up to four people) styles. Each shade maintains the effortless, easy-to-carry and set up, wind-powered design that has made Shibumi the go-to choice for stress-free beach days.
Additional Shibumi Shade colors will roll out throughout the spring and summer.
About Shibumi
Founded in 2016 by two brothers and their best friend in North Carolina, Shibumi has redefined shade with its lightweight, wind-powered, easy-to-use designs. What started as a solution to improve the founders’ own beach experience has grown into a global sensation, with Shibumi Shades found on over 800 beaches worldwide. In 2025, Shibumi continues to innovate with its first-ever colorway collection, bringing style, sun protection, and relaxation to every beach setup. For more information, visit shibumishade.com or follow @ShibumiShade on Instagram, TikTok, and Facebook
