For Immediate Release
Partnership strengthens LifeLabs’ U.S. presence and visibility in sustainable performance apparel
SHANGHAI and BOSTON – October 8, 2025 – LifeLabs™ Design, a material science company founded on Stanford University Ph.D. research, today announced it selected CGPR, a public relations firm specializing in the consumer active lifestyle category, as its agency of record. The partnership will amplify awareness of LifeLabs’ proprietary WarmLife® and CoolLife® technologies, delivering superior thermoregulation and sustainability in functional apparel as the company expands its presence in the U.S. market. CGPR, a division of global creativity collective Off Madison Ave, has more than three decades of experience working with established outdoor and functional apparel brands including adidas Terrex, CiCLO® Technology, Helly Hansen, Houdini Sportswear, Jack Wolfskin, Outdoor Retailer, PrimaLoft, Reju, and W.L. Gore & Associates, among others. The agency provides integrated expertise across media relations, influencer engagement, affiliate marketing, corporate communications, and event management. LifeLabs was founded by Professor Yi Cui, Director of Stanford’s Sustainability Accelerator, and Sophia Ou, co-founder of the Functional Textile Supply Chain Alliance. Leveraging deep expertise in material innovation, LifeLabs develops high-performance, sustainable textiles that maintain comfort across extreme environmental conditions while reducing energy consumption. WarmLife, a proprietary technology featuring a nano-metallic coating, reflects radiant body heat back to the body, delivering the same warmth as materials that use 30% more insulation while being 30% lighter. Not only does WarmLife deliver best-in-class warmth-to-weight performance, but also, releases excess body heat after activity to maintain optimal comfort. LifeLabs’ second innovation, CoolLife, is the world’s first thermally transparent fabric. It keeps the body cooler than cotton with half the environmental impact, offering unmatched comfort for performance and lifestyle apparel. CoolLife is uniquely positioned as an instant, permanent, and continuously performing cooling technology, as it does not require moisture to work and does not wear off over time. “LifeLabs is transforming the way the world thinks about apparel, delivering performance, sustainability, and comfort in a single solution,” said Sophia Ou, co-founder of LifeLabs. “With CGPR’s proven track record in outdoor, fashion, and technology communications, we are confident this partnership will help accelerate LifeLabs’ visibility and growth in the U.S. market.””LifeLabs is changing how the industry thinks about performance apparel with technologies that deliver both comfort and sustainability without compromise,” said Goddard. “Our goal is to champion the brand’s story in the U.S. positioning LifeLabs as a functional, scalable solution.”
About LifeLabs™ Design
LifeLabs™, an YiLab Temperature Control Technologies brand, is a material science enterprise founded by Professor Yi Cui and Sophia Ou. LifeLabs develops sustainable, high-performance textiles through its proprietary WarmLife® and CoolLife® technologies. With a mission to reduce energy consumption while improving personal comfort, LifeLabs empowers apparel brands and consumers to embrace a more sustainable future. For more information, visit https://lifelabs.design/.
About CGPR
CGPR, founded by Chris Ann Goddard, is a public relations agency specializing in the consumer active lifestyle category, with expertise across outdoor, fashion, sustainability, and technology. With over 30 years of experience and a portfolio of global brands, CGPR delivers strategic communications through media relations, influencer engagement, affiliate marketing, corporate communications, and event management. CGPR operates as a division of Off Madison Ave, a Phoenix-based integrated marketing firm. For more information, visit https://cgprpublicrelations.com/.
Media Contacts:
Annie Armstrong, annie@cgprpublicrelations.com
Ben Ryan, media@lifelabs.design
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