FOR IMMEDIATE RELEASE
Contact: Tyler Sims
JAM Collective
craft@jamcollective.net
415-839-7546
SEATTLE – Sept. 24, 2025 – Craft Sportswear, global leader in performance apparel, is proud to announce a multi-year partnership as the exclusive apparel and equipment sponsor of Sporting Cascades FC, Eugene, Ore.’s new professional soccer club competing in USL League One.
Starting Jan. 1, 2026, all Sporting Cascades FC players, coaches and staff will sport Craft apparel for matches, training and official events, making Craft the team’s premium teamwear provider. The partnership marks Craft USA’s first professional team sponsorship and highlights the brand’s commitment to supporting athletes and communities at every level.
“We are thrilled to partner with Craft,” said Dave Galas, president of Sporting Cascades FC. “They are a well-established brand in endurance sports, with experience partnering with European football clubs, and we are proud to be their first professional club in North America. Craft brings top-tier design, a commitment to sustainability, and long-term support for our region. We couldn’t be happier to have them as our official teamwear and equipment partner.”
As part of the multi-year sponsorship, Craft will receive stadium visibility, digital integration, and on-site activation opportunities that connect the brand directly with Sporting Cascades FC fans across the Pacific Northwest. Highlights include TV-visible signage, LED sideline exposure, branded presence in VIP areas, sponsor activations at home matches, and dedicated digital campaigns across the team’s platforms.
“Sporting Cascades represents everything we stand for at Craft: a commitment to community, a connection to the natural environment, and a pursuit of performance,” said Jake Rawson, chief executive officer of Craft Sportswear USA. “Eugene’s storied athletic tradition reflects the same drive for excellence that defines our brand. As we make our first entry into American professional soccer, we’re excited to partner with a club that shares this DNA of community and performance. Our partnerships with teams in Europe reflect the strong ties between sport, community and nature across the Nordics, and Sporting Cascades brings those values to life here in the Pacific Northwest. We’re proud to help bring their vision to life with kits built to perform as dynamically as the team itself.”
More than 100 fans packed the Downtown Athletic Club in Eugene on Tuesday, Sept. 23, 2025, to celebrate the new partnership. SCFC President Dave Galas announced the agreement to an enthusiastic crowd, who also got a first look at Sporting Cascades FC–branded merchandise, including custom jerseys set to debut in late fall 2025.
Sporting Cascades FC will begin pre-season training in January 2026, with the inaugural season kicking off in March 2026. The team is scheduled to play 40 matches, all of which will be streamed live on ESPN+ and CBS Sports. Craft Sportswear’s partnership with Sporting Cascades FC will run through Dec. 31, 2029,
ABOUT CRAFT SPORTSWEAR
Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes. For more information, visit craftsports.us, and follow the brand on Instagram @craftsportswear and @craftsportswearus.
ABOUT SPORTING CASCADES FC
Sporting Cascades FC is Eugene, Oregon’s first professional soccer club, set to make its USL League One debut in March 2026. With majority ownership in Vancouver, BC, the club unites communities of the Pacific Northwest, blending elite player development with fan-first experiences. The crest, colors, and identity draw inspiration from the region’s iconic landscapes. Guided by innovation, integrity, and impact, Sporting Cascades is committed to building a sustainable, community-driven club that inspires the next generation of players and supporters from Oregon to British Columbia. For more information, visit sportingcascades.com, and follow the team’s journey on Instagram @sportingcascades.
