May 19, 2025—Appleton, WI—TRAVOCA, a brand dedicated to elevating outdoor adventures through elegantly rugged gear, is proud to announce its partnership with Darby Communications, a leading public relations and digital marketing agency specializing in the outdoor, endurance, and hunt/fish industries. Effective immediately, Darby Communications will serve as TRAVOCA’s agency of record, spearheading strategic media relations, digital marketing, affiliate marketing, and media events.
Founded by a longtime engineer, TRAVOCA was born from a moment of inspiration under the stars during his first overlanding trip in the Virginia mountains. After nearly 20 years of designing high-end home appliances, the founder realized that the comforts of home could be enjoyed outside the confines of four walls. That epiphany led to the creation of TRAVOCA: thoughtfully engineered gear that makes cooking, relaxing, and connecting easier wherever the road leads.
Headquartered in Wisconsin with a global footprint, TRAVOCA designs elegant yet functional products for overlanders and outdoor enthusiasts alike—from state-of-the-art 12V dual-zone eCoolers and portable power stations to beautifully crafted titanium drinkware and camp kitchen accessories. At its core, the brand is about more than just gear—it’s about creating space for shared experiences and lasting memories outdoors. TRAVOCA selected Darby Communications for its proven track record of launching and growing brands in the outdoor and overlanding space.
“We at TRAVOCA are thrilled to welcome on board the passionate professionals of Darby Communications as our PR and Digital Agency of Record,” said Stuart Rudolph, Managing Director, TRAVOCA USA LLC. “Their deep experience, connections, and enthusiasm for the outdoor and active lifestyle industries across traditional PR, social media and influencer partnerships, and paid digital will be critical to spreading the word. We’re happy to have Darby Communications help us share the amazing experiences our startup’s ruggedly elegant products enable—to be Better Outside!”
“TRAVOCA’s high-quality, rugged outdoor gear is perfect for off-road adventuring and car camping alike, and we’re excited to help them launch this new product line in the U.S. market,” says Angie Robinson, President of Darby Communications. “With our proven expertise in the outdoor, overlanding, and hunt/fish industries, we’ll work with media to get the brand and its products in front of audiences in these markets.”
TRAVOCA made its official debut at Overland Expo West earlier this month, where the brand showcased its flagship product, the Rigel 60DZ eCooler. Equipped with vacuum-insulated panels for maximum efficiency and 60-80% longer insulation protection, the eCooler features dual temperature zones—perfect for fresh food and frozen treats on the go. The Rigel DZ eCooler will be available late Summer 2025 in 25, 35, 45, and 60-liter options, with pricing from $649.99-899.99. TRAVOCA will also be exhibiting at Overland Expo PNW in Redmond, OR from June 27-29 and Overland Expo Mountain West in Loveland, CO from August 22-24.
For more information, visit travoca.com or contact Suzanne Hermann at suzanne@darbycommunications.com.
ABOUT TRAVOCA
TRAVOCA empowers outdoor enthusiasts and adventurers with elegantly rugged products that enhance every journey, from the backcountry to the backyard. Our gear combines timeless design and reliable performance to bring people together, making outdoor living simpler, more connected, and more memorable. At TRAVOCA, we believe the best adventures are the ones that spark connection—around the fire, at the table, or under the stars.
