EVANSVILLE, Ind. [March 4, 2025] — ONIX Pickleball, a leader in the fast-growing sport of pickleball for two decades, recruited Verde Brand Communications, a Colorado-based public relations and digital marketing agency specializing in the outdoor and active lifestyle spaces, as its PR agency of record, effective immediately. Verde will collaborate with ONIX Pickleball to amplify the brand’s message, showcase its industry-leading paddles and patented technologies, and further its mission of growing and supporting pickleball players of all levels, from beginners to professionals.
Celebrating its 20th anniversary in 2025, ONIX Pickleball has been at the forefront of the pickleball industry, consistently incorporating cutting-edge product technologies such as its patented Thermofused Technology. Its commitment and longevity ensure premier performance and durability in its equipment.
“At ONIX, we are dedicated to creating the highest quality paddles and balls to support the growing pickleball community,” said Emily Patton, Brand Manager at ONIX Pickleball. “Verde’s passion for the sport, combined with their expertise in strategic communications, makes them the ideal partner to help us share our story.”
ONIX boasts a robust pipeline of innovative equipment. The brand is known for its best-in-class tournament paddles, such as the Malice, as well as high-quality pickleballs, nets, and accessories. Each product is engineered to deliver touch, power and speed on the court. Performance paddles like the Supercell are designed to deliver enhanced ball control for aggressive play, while the Evoke Premier tournament paddle utilizes a raw carbon face for maximum spin. The brand’s approach to product technology elevates precision and strategy for every kind of player.
“As pickleball continues its explosive growth and captivates new demographics, ONIX Pickleball is perfectly positioned to leverage this momentum,” said Julie Evans, CEO and partner of Verde Brand Communications. “ONIX’s commitment to bridging the gap between performance and accessibility aligns with Verde’s mission to foster deeper connections between people and sports. The Verde team will work to highlight ONIX Pickleball’s unique position in the market and its significant contribution to the sport’s evolving landscape.”
To learn more about ONIX’s storied legacy and a more detailed look at its line of paddles, balls and accessories, please visit onixpickleball.com.
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About ONIX Pickleball
ONIX is the leading manufacturer of all performance pickleball products, such as paddles, balls, and accessories, and equips players with technologically advanced equipment that is proven to make the sport faster, more precise, and more strategic. Since its founding in 2005, ONIX Pickleball has dedicated its mission to growing and supporting the sport at a professional level. For more information on ONIX, its products, brands, instruction manuals, retailers, warranty, replacement parts, or customer service, please call 1-800-467-1421 or visit onixpickleball.com.
About Escalade Sports
Founded in 1922, and headquartered in Evansville, Indiana, Escalade designs, manufactures, and sells sporting goods, fitness, and indoor/outdoor recreation equipment. Our mission is to connect family and friends and create lasting memories. Leaders in our respective categories, Escalade’s brands include Brunswick Billiards®; STIGA®table tennis; Accudart®; RAVE Sports® water recreation; Victory Tailgate® custom games; ONIX® Pickleball; Goalrilla™ basketball; Lifeline® fitness; Woodplay® playsets; and Bear® Archery. Escalade’s products are available online and at leading retailers nationwide. For more information about Escalade’s many brands, history, financials, and governance, please visit escaladeinc.com.
About Verde Brand Communications
Founded in 2002, Verde Brand Communications is a Colorado-based public relations and digital marketing agency that specializes in the outdoor and active-lifestyle spaces, as well as adjacent specialty markets. Verde provides customized brand communications strategy, media and influencer relations, and a range of digital marketing services. With offices in Durango and Boulder, Colo., and Jackson, Wyo., Verde’s market-driven approach stems from a nimble, close-knit team of creative thinkers. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.
Media Contact: Elias Marsh | Elias@verdepr.com
