PARK CITY, Utah (Sept. 24, 2024) – Rossignol, industry leading manufacturer of winter sports equipment for 117 years, walked away from this season’s media ski tests with a sweep of awards, including across-the-board accolades for its all-new Sender Soul 102.
Drawing on the heritage of the brand’s legendary 7 Series skis — and the instantly recognizable Soul 7 — the new Sender Soul 102 incorporates the accessibility of its extremely-popular predecessor with the modern freeride DNA of its award-winning Sender Free 110. The result has been met with resounding accolades, winning “Best in Test” in SKI, Outside, Powder, and Freeskier, among others, and ranking it the #1 all-mountain wide ski (100-110mm underfoot) in every test it was entered into for the 2024-25 season.
In addition to the success of the Sender Soul, its women-specific counterpart, the new Rallybird Soul 102, also topped its field as the #1 women’s all-mountain wide ski, winning “Best in Test” across SKI, Outside, Powder and Freeskier as well.
“As overused as the term may be, the original Soul 7 was a legitimate ‘game-changer’ for both North American skiers and the industry at large,” said Nick Castagnoli, Brand Marketing Director for Rossignol North America. “With its iconic yellow Air Tip, it changed what a freeride ski could be and opened the mountain up for skiers of all levels. We aimed to improve upon that formula by leveling up performance for a modern ‘do-it-all freeride ski’ that retained its accessibility. By all accounts we seem to have accomplished just that with the new Sender Soul.”
Other notable category-winners include:
- The all-new Arcade 88 (Best in Test, Frontside, SKI and Outside)
- The all-new Nova 14 Ti (Best in Test, Women’s Carving, SKI and Outside)
- Sender Free 110 (Best in Test, Newschoolers and Powder; Editor’s Choice, Freeskier; Best Of, BLISTER)
- Escaper 105 (Editor’s Choice, Backcountry), Escaper 97, 87 (Gear Guide Selects, Backcountry)
“Skiers today want products that address their problems, and the new Rossignol collection does exactly that,” added Jake Stevens, Rossignol Alpine Category Manager. “From carving to all-mountain, freeride to freetouring, our goal is to pair high-end performance with designs that — simply stated — are just easier to ski, making the barrier to ripping turns in a variety of conditions more accessible while elevating the skiing experience for experts at the same time.”
For more information on Rossignol’s winter 2025 collection, please visit rossignol.com.
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GROUP ROSSIGNOL: Headed by CEO Vincent Wauters, Group Rossignol designs, manufactures and markets a broad range of winter sports and outdoor equipment. The Group’s brands provide a continuous, year-round experience accompanying consumers in every moment of sporting effort and leisure, from elite-level athletes to amateurs, from the mountains to the city. The Group’s global headquarters is located in the French Alps near Grenoble with five different industrial sites (Sallanches, Nevers, Saint Etienne de Saint Geoirs, Artès, Montebelluna) across western Europe and a U.S. headquarters in Park City, Utah. The Group houses a strong portfolio of complementary brands: Rossignol – the iconic brand for winter sports, and ready-to-wear fashion and apparel; Dynastar – the specialist ski brand; Lange – the iconic ski boot brand; Look – the long-standing premium manufacturer of ski bindings; Risport – the reference for ice-skating; Kerma – specialized in ski poles and technical equipment; and Dale of Norway, an iconic Norwegian brand known for its high-quality wool-based knitwear. Each has built their own unique identity and draws their inspiration from the mountains. Rossignol is majority owned by Nordic Private Equity fund Altor since 2013.
