Holland, MI (Sept. 12, 2024) – Heel™, a subsidiary of the Fleetwood Group, announces its partnership with Verde Brand Communications to lead public relations for the Heel Virtual Dog Leash™, including brand communications, social media, and affiliate marketing to grow brand awareness in the outdoor and active lifestyle markets.
Whether you’re hiking, camping, running or working around the homestead, Heel will keep your furry friend nearby and in control. The built-in-the-USA technology was originally developed during the Covid-19 pandemic to ensure social distancing between humans. Unlike some brands that offer static containment, the Heel Virtual Dog Leash allows the dog owner to set the length of the virtual leash from as little as 10 feet, up to 750 feet. Dog owners can choose tone, vibration, or optional static correction when the dog exceeds this moving boundary. The technology does not rely on cellular, GPS, WiFi, or Bluetooth, making it suitable for remote locations like on the hiking trail or off-the-grid.
“We’re excited to partner with Verde to spread the word about the Heel Virtual Dog Leash,” said Jason Grant, CEO of Fleetwood Group. “The agency’s deep expertise in the active lifestyle space aligns perfectly with our vision to offer pet owners innovative solutions that let them adventure together, no matter where they go. We’re looking forward to growing the Heel brand, reaching even more dog owners who want off-leash flexibility and the freedom to explore safely.”
Verde Brand Communications brings over 23 years of experience in elevating brands within the outdoor and active lifestyle sectors through comprehensive, digitally-driven PR campaigns, experiential events, digital marketing strategies, and engagement with media, influencers and content creators.
“Heel is a perfect fit with the Verde team, whose dogs are extensions of our families,” said Julie Evans, CEO of Verde Brand Communications. “Heel’s unique technology makes its brand and products a great fit in so many spaces, from hiking to homesteading, and we’re looking forward to exploring all of these possibilities to grow the Heel brand.”
Under the new partnership, Verde will work closely with Heel to develop and execute strategic PR initiatives to build brand awareness and loyalty, drive consumer engagement and sales, and strengthen Heel’s position as a leader in the pet and outdoor industry.
For more information about Heel, please visit Heel.dog. For media inquiries or further information about the partnership, please contact Lauren Haber, heel@verdepr.com.
About Fleetwood Group
Fleetwood Group was founded in the 1950’s and is 100% employee-owned. The company has two divisions: Fleetwood Furniture designs and manufactures furniture for the education industry, and Fleetwood Electronics designs and manufactures wireless low-power devices for a range of industries, including healthcare. Heel is a subsidiary of the Fleetwood Group and Fleetwood Electronics. For more information about Fleetwood Group, please visit www.fleetwoodgroup.com.
About Verde Brand Communications
Verde Brand Communications is a woman-founded, woman-led agency focused on brand communications and strategy, media relations, digital marketing and affiliate management. We specialize in serving the outdoor and active lifestyle industries as well as adjacent specialty markets. Our market-driven approach stems from a nimble, close-knit team of creative thinkers along with proven industry experience since Verde was founded in 2002. We have offices in Durango and Boulder, Colo., and Jackson, Wyo. For more information about Verde, please visit www.verdepr.com or follow our adventures on Instagram and LinkedIn.
