COLUMBUS, Ohio – (September 10, 2024) – SENIQ, the outdoor apparel brand built for women by women, is unveiling its refreshed Fall 2024 collection designed for modern outdoor women favoring style, functionality, and versatility. This collection of tops, bottoms and outerwear, infused with new colors, provides more choices for active lifestyles where the outdoors is not just about physical activity, but also, a community platform for nurturing mental health. Priced from $48 to $148, the line is available at seniqbrand.com and at select retailers.
“The outdoor industry is seeing record participation with over 50 percent of those consumers being women getting outdoors for the first time,” said Madison Hilson, co-founder of SENIQ. “The outdoor woman has evolved quickly over the last few years. Today, she expects her apparel to not only express her personal style, but also, excel on the trail and adapt to her busy lifestyle. We are committed to building distinct products, rich communities, and experiences empowering women to feel and look their best outdoors.”
The Trailmix Pant, inspired by the Swedish military uniform, has: a unique “stay-in-place” adjustable waistband with an elastic back; reliable all day comfort with four-way stretch; and is abrasion resistant, water wicking, and breathable. In addition, it has a signature articulated and flattering leg shape, with pockets in pockets with zip closures for storing valuables. It is priced at $148 and available in the new Zen Garden colorway, along with previous colors Hot Spring, After Dark and Cabin.
The Dirtpop Trek jacket has convertible sleeves to seamlessly adjust to changing temperatures, going from shortsleeve to longsleeve. It features breathable fabric that is moisture wicking and uses abrasion resistant fabric for all day comfort. It is priced at $148 and is available in the new Afterdark colorway, alongside Dew and Hazelnut.
The Oasis Tank, a favorite, provides enhanced breathability. It uses a supersoft lightweight brushed rib fabric and has a built-in powermesh shelf bra with medium support. The Oasis Tank, priced at $74, has two new colorways, Afterdark and Camp, as well as the original Euphoria, Cabin and Dew.
One percent of each purchase goes to Women’s Wilderness, a non-profit enabling girls, women, and non-binary people of all ages and backgrounds to find their place in the outdoors and The Mental Health Coalition, a coalition of organizations, brands, and individuals who joined forces to end the stigma surrounding mental health. Consumers choose which nonprofit to support at check-out. Founders Hilson and Thompson focused on mental health because of their own personal struggles.
For more information, please visit seniqbrand.com.
About SENIQ
SENIQ, launched in 2024 in Columbus, Ohio, is an outdoor apparel brand for women by women with a goal of empowering a community of outdoor enthusiasts to unlock their optimal wellness without compromising their style. Co-founders Madison Hilson and Valentina Thompson, accomplished veteran retailers and designers, have over a decade of experience at iconic brands including Backcountry.com, Outdoor Voices and Victoria’s Secret. SENIQ’s innovative performance wear is intentionally designed to excel at being both technical and trend driven supporting women for their entire lifestyle from street to trail. The brand uses bold, rich colors to stand out in the marketplace, aligning with the adventurous spirit of the modern outdoorswoman. SENIQ’s chief mission is to empower minds through the outdoors and encourage the prioritization of mental health and wellbeing. By connecting mind to movement, the outdoors becomes more than just grounds for physical activity, but more importantly, an oasis for mental reset and growth.
SENIQ donates 1% of sales to various foundations that provide mental wellness resources to underserved communities. Shop the collection and learn more at www.seniqbrand.com
Media Contact: Charlotte Daher de Garcia, CGPR, 781-710-7284
