BUFFALO, NY (April 3, 2024) – LEKI, a leader in innovative skiing, trekking, and trail running poles, announces the appointment of Specialty Sports Reps (SSR) to cover the Great Lakes trekking and outdoor retail territory, effective immediately. Specifically, SSR will be responsible for Michigan, Ohio, Indiana, and Kentucky. In addition to LEKI, SSR manages elite brands such as Osprey, Astral, LL Bean, Hydroflask, and Grayl.
Daniel Miller, Owner and Principal Rep for Specialty Sports Reps based out of Lexington, Kentucky, is an outdoor enthusiast who has been backpacking and rock climbing since he was young. In 2007, Miller joined the outdoor industry as a buyer and manager at GOA retailer J&H Lanmark. He then moved to SSR as a sales rep for Kentucky, Indiana, and southern/central Ohio in 2013 and assumed ownership a few years later. In his spare time, Miller can be found on a river with a fly rod in hand, mountain biking, hiking, or on the hunt for delicious bourbons.
A native of Southeastern Michigan, Joe Giordano is the servicing rep for accounts in Michigan, northern Indiana, and northern Ohio. He has 26 years of experience in the outdoor industry as key account manager at Osprey and a buyer at Mast General Store. In his spare time, Giordano shares his passion for paddling, mountain biking, finding the best breweries in any city he visits, and hiking and lounging with his family.
“Both veterans of the outdoor industry, Daniel and Joe, bring a rich collection of skills and experiences to the Great Lakes territory,” said Chris O’Donaghue, Sales Director for LEKI USA. “SSR is passionate about specialty retail and brings practical experience from the perspectives of buyers, reps, and vendors. We are excited to welcome them to the LEKI family.”
SSR replaces Mike Donnelly and Karen Strough, who have covered the Great Lakes territory for LEKI for many years. “We want to thank Karen and Mike for their time and service to LEKI and wish them the best in their future endeavors,” said O’Donaghue.
Contact Daniel Miller at SSR: 859-381-7549.
ABOUT LEKI USA
Founded in 1948, LEKI is the leading manufacturer of Skiing, Trekking, and Trail Running poles and gloves that are German-engineered and mostly produced in the company’s Czech Republic factory. This in conjunction with extensive research and independent testing, makes the best products featuring quality, value, and technology. LEKI equips over 1,000 of the world’s best athletes and brand ambassadors in the disciplines of alpine skiing, cross-country skiing, biathlon, trail running, ski mountaineering, mountain guiding, and alpine climbing. Headquartered in Buffalo, NY, LEKI USA, Inc. is the sole distributor of LEKI brand products in the United States. For more information, please visit https://lekiusa.com/ or call 800.255.9982.
