CARRBORO, N.C. (April 1, 2024) — Fleet Feet is proud to launch ‘Candles That Éndúre,’ an exclusive line of scented candles designed to help runners recall their most important and smelly memories. These designer candles have been half-heartedly hand-crafted by overtrained runners, who mix sweat, pain and elation to produce signature aromas that bring us back to our favorite running moments.
“Runners are a unique bunch,” says Ashley Arnold, director of brand marketing at Fleet Feet. “Smells can evoke powerful memories, bringing us back to a particular event or place. These candles allow you to have your most cherished running scents on demand without unearthing week-old salt-stained shorts from the bottom of the hamper. With the Candles That Éndúre line, everyone in your household can enjoy these running-inspired fragrances with you, whether they want to or not. It’s truly a win-win.”
The spring line of candles includes a variety of aromas designed to inspire, and terrify, runners of all abilities. The ‘Race Day Jitters’ candle offers exciting notes of freshly roasted coffee, morning dew, and the subtle scent of a steamy port-o-john. Light up ‘Race-Day Jitters’ for the perfect anticipatory mixture of anxiety, self-loathing and delusions of grandeur.
Runners can kick back and relax with the ‘Finish Line’ candle, featuring soothing scents of bananas, euphoria and space blankets. Rounding out the line is the ‘Turkey Trot,’ offering a savory blend of sweet potato, cranberry, rosemary and gravy to help runners relive their favorite holiday race with the in-laws.
In addition to this collection, Fleet Feet is also launching a special collaboration candle with Boston Marathon champion Desiree Linden. ‘Scent of A Champion’ has bold and dynamic notes of espresso, bourbon barrel and Boylston Street. It’s designed to inspire runners to be their best selves, bringing them back to a place where they felt strong, powerful and exhausted. Fleet Feet advises users to avoid burning this candle around children, as it can induce a strong desire to consume high-end whiskey.
These limited and seasonal offerings will be complemented by year-round staples such as ‘I Think I Can Wear These Shorts Again,’ ‘Spilled Post-Run Beer,’ ‘One Too Many Race Gels,’ and ‘No Shower Lunch Run.’ The research team is currently developing other offerings that cater to the eccentric tastes of runners, including sweat-soaked gummy bears, shorts designed to chafe, and a pill that replicates the sensation of the quadricep implosion that occurs at mile 20 of a marathon.
For more than 47 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.
View the launch video, which goes live on Instagram April 1, here. Browse the collection on Fleet Feet’s website here.
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About Fleet Feet
Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With 270 locations in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter List, and Inc.’s Best in Business List and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.
