VONORE, Tenn. (December 14, 2023) – MasterCraft Boat Company, the world’s best-selling towboat brand, today announced a multi-year partnership with High Fives Foundation to become the exclusive towboat for 2024 and beyond. Each summer, MasterCraft will gift a new boat to High Fives Foundation to help create lifelong memories and empower those impacted by life-altering injuries through adaptive wake surfing and other water sport experiences on Lake Tahoe.
High Fives Foundation is a non-profit organization dedicated to creating a universal shift in adventure sports that expands what is possible for those who have faced life-changing injuries. Through this partnership, MasterCraft will add wake surfing to the list of adaptive sports available to High Fives athletes, giving them the ultimate on-water experience.
“We’re honored to be partnering with High Fives Foundation and support their efforts in connecting friends and families through adaptive sports,” said Krista Schipner, Vice President of Marketing for MasterCraft. “At our core, we’re more than a towboat manufacturer – we’re a vehicle for creating lifelong memories. And through this partnership with High Fives Foundation, we’re proud to open the door for more people to get out and experience wake surfing and other watersport activities.”
“Over the years we’ve been proud to grow High Fives Foundation and further expand our adaptive sports capabilities,” said Roy Tuscany, Founder and CEO of High Fives Foundation. “Today, through an exclusive partnership with MasterCraft, we’re beyond excited to add wake surfing to the list. Not only do MasterCraft boats look and feel premium with the highest of quality, but the boat’s SurfStar System will allow our adaptive sports athletes to customize the wave to their preference for an approachable and fun experience as they’re first learning to get behind the boat again.”
For more information about MasterCraft and High Fives Foundation please visit https://www.mastercraft.com/ and https://highfivesfoundation.org/
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same – to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Aviara. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats – while entering the large, growing luxury day boat segment. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.AviaraBoats.com.
About High Fives Foundation
High Fives Foundation is a California-based, national 501(c)(3) nonprofit organization whose mission is to focus on preventing life-changing injuries and provide resources and hope if they happen. Since its inception in 2009, High Fives has supported over 700 athletes with life-changing injuries on the road to recovery and improved quality of life. The foundation works to prevent accidents by educating athletes of all ages on mountain safety and awareness, provides financial support and healing resources to life-changing injury survivors, and enables individuals to reintegrate into outdoor sports and recreation.
MasterCraft Media Contact:
Mandie Albert
The Brand Amp
MasterCraftPR@TheBrandAmp.com
Investor Contact:
MasterCraft Boat Holdings, Inc.
Bobby Potter
Vice President of Strategy and Investor Relations
(423) 884-7139
investorrelations@mastercraft.com
High Fives Foundation Media Contact:
Brandon Martinez
Backbone Media
Brandon.Martinez@backbone.media
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