Sales & Consumer Trends
OIA VantagePoint Trend Report July 2012
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Outdoor product sales rose 4.2 percent to $812.7 million in July. The largest increases in July came from the Specialty Internet channel (+19.9 percent) and Mid-Tier Retailers (+17.4 percent).
Most other channels posted mid- to high-single-digit-gains for the period, but declines were found in the Other Specialty, Sporting Goods and Mall Retailer channels. Sporting Goods and Mall Retailers are currently in the midst of a very strong athletic cycle in footwear that is also driving accompanying apparel growth.
The Independent Outdoor Specialty channel posted a 6.2 percent increase in overall sales in July, while Chain Specialty drove a 7.0 percent increase for the period.