Outdoor Industry Association

Sales & Consumer Trends

OIA VantagePoint Trend Report July 2012

This download is available to members for free and to non-members for a fee.
If you are a member click here to login. If you are not a member click here to become a member or call OIA to purchase 303.444.3353.

Outdoor product sales rose 4.2 percent to $812.7 million in July. The largest increases in July came from the Specialty Internet channel (+19.9 percent) and Mid-Tier Retailers (+17.4 percent). 

Most other channels posted mid- to high-single-digit-gains for the period, but declines were found in the Other Specialty, Sporting Goods and Mall Retailer channels. Sporting Goods and Mall Retailers are currently in the midst of a very strong athletic cycle in footwear that is also driving accompanying apparel growth.

The Independent Outdoor Specialty channel posted a 6.2 percent increase in overall sales in July, while Chain Specialty drove a 7.0 percent increase for the period.

 

Join

Team up with the OIA community and start enjoying the benefits of membership. Provide your staff with the tools to run your business more efficiently and effectively.