Sales & Consumer Trends
OIA VantagePoint Trend Report November 2011
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Overall outdoor product sales were up 7.1% to $985.1 million for the four‐week period ending November 26, 2011. The November outdoor product sales increase was driven by Outdoor Footwear and Outdoor Apparel, but both categories still came up short at month‐end against the heavy consumer shopping activity around electronics and non‐outdoor big‐ticket items during the Black Friday weekend.