Outdoor Industry Association

Sales & Consumer Trends

OIA VantagePoint Trend Report November 2011

This download is available to members for free and to non-members for a fee.
If you are a member click here to login. If you are not a member click here to become a member or call OIA to purchase 303.444.3353.

Overall outdoor product sales were up 7.1% to $985.1 million for the four‐week period ending November 26, 2011. The November outdoor product sales increase was driven by Outdoor Footwear and Outdoor Apparel, but both categories still came up short at month‐end against the heavy consumer shopping activity around electronics and non‐outdoor big‐ticket items during the Black Friday weekend.

 

Join

Team up with the OIA community and start enjoying the benefits of membership. Provide your staff with the tools to run your business more efficiently and effectively.