Outdoor Industry Association

Sales & Consumer Trends

OIA VantagePoint Annual Report, 2010

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The OIA VantagePointTM Annual Report 2010 provides sales results and insightful commentary on outdoor product retail sales based on the 2010 retail fiscal year — February 1, 2010 to January 31, 2011.  OIA VantagePoint tracks weekly retail point-of-sales as reported by over 10,000 retail doors and websites, including over 350 outdoor specialty doors.

Outdoor product sales increased 4.1 percent to $10.85 billion during fiscal 2010.  The overall outdoor product business at retail was driven by the outdoor specialty channels and the internet/catalog business in fiscal 2010 as consumers looked to both channels to find new products. 

The specialty business — which grew 8.0 percent to $2.95 billion — got a boost from new product introductions in footwear and as the destination for technical footwear, technical outerwear and paddlesports products. The internet, which saw sales jump 15.5 percent for the year, benefitted from expanded assortments and broader access to brands than in years past.

 

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