The Athleisurist Activation Guide

August 14, 2015

The OIA ConsumerVue Activation Guides provide comprehensive strategies for targeting a specific segment through communication, marketing, product innovation and retail efforts.

The Athleisurist, a large and active segment of outdoor consumers, has not historically been targeted by outdoor industry brands or retailers. Their passive love of the outdoors does not align with the core imagery that defines our industry. Despite what many might think, these consumers are an influential market as they are very active in the outdoors and present opportunities for growing your business through diversification or increasing share.

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