Outdoor Market Down in 2023, Expanding Market for Casual Products Drives Changes in Sales Mix
The outdoor industry landscape is changing, and we’re here to help with timely insights to grow your brand. Discover the trends that defined outdoor retail sales last year in our new report. Here’s a sneak preview of what’s in the Executive Summary:
- The market was down 3% to $27.5 billion in total outdoor retail sales
- All three retail channels experienced declines, with at least half of Independent Outdoor Specialty Retailers suffering a double-digit decline in dollars sold
- Three of the four major product categories contracted (Apparel, Footwear, Equipment), while the Accessories category grew
- New, more casual participants are changing the product mix in the outdoor market
We’ve partnered with Circana, formerly known as NPD, to provide our members with turnkey access to annual data and analysis on retail sales trends in chain, e-commerce, and specialty retail channels across outdoor product categories including apparel, footwear, equipment, and accessories.
For press inquiries, contact Chris@dennyink.com.
Join Our Member-Led Collective
Gain access to the full 2024 Outdoor Retail Sales Trends Report, along with all member benefits and resources, when you join OIA.