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Tailwind Nutrition Celebrates 10 Year Anniversary with Limited Edition Flavor, Giveaways, Events and Partnerships

May 10, 2022

Media Contact

Ryan Simonovich
Verde Brand Communications
ryan@verdepr.com
831-212-3560

Durango, CO

Durango, Colo. (May 10, 2022) – Tailwind Nutrition, a leading provider of simple and complete sports nutrition products for endurance athletes, is celebrating its 10 Year Anniversary this month. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance athletes after competing in the Leadville 100 for multiple years and learning the hard way how important nutrition is to performing your best while enjoying the effort. Its first product, Endurance Fuel, solved common issues that endurance athletes experience: stomach problems (feeling full/bloated and worse), keeping track of calories, electrolytes, and hydration, and the sickly sweet taste of sports drinks. It followed with Recovery Mix, containing its groundbreaking complete protein built from rice protein and amino acids, with carbohydrates and electrolytes for a complete and fast recovery.

“Ten years ago, we launched Tailwind Nutrition with the mission of being a support crew, helping athletes achieve their goals with simple, proven nutrition and cheering them on every step of the way. The amazing stories customers share inspire us every day, and we’re incredibly grateful Tailwind can help them reach their personal goals,” said Jeff Vierling, Co-Founder of Tailwind. 

Tailwind Co-Founder and wife Jenny Vierling continued, “another major part of our mission in starting Tailwind was—and continues to be—to manufacture Tailwind Nutrition products in our local community at the base of the San Juan Mountains in Southwest Colorado. Creating jobs,  developing a community asset, and giving back has been immensely rewarding.”

Tailwind Nutrition is introducing a number of initiatives to celebrate the anniversary. 

First, the brand is offering a limited edition Orange Vanilla Sunshine Recovery Mix, with 10% of the proceeds benefiting Bigger Than the Trail, a non-profit that uses trail running as a platform to advocate for mental health. The product will be available to buy on Tailwind’s website starting May 9th for rewards members and May 10th for the general public. Orange Vanilla Sunshine Recovery Mix will be available until it sells out. 

In addition, fans of Tailwind can also enter its 10 Year Anniversary giveaway. Tailwind is partnering with some of its favorite brands to give away prize packages that include Outdoor Research, Diamondback, SCARPA, Princeton Tec. Followers can enter by following Tailwind Nutrition and the participating brands on social media, liking the give away post, and signing up for Tailwind’s email newsletter. 

In tandem, the Iron Horse Bicycle Classic in Tailwind Nutrition’s hometown of Durango, CO is celebrating its 50th anniversary May 27-30, and Tailwind is a major event sponsor. The Iron Horse is where Vierling first launched the Tailwind brand 10 years ago, so it is a natural partnership. Tailwind will sponsor the brand new Ouray-Silverton event, where riders will pedal over the infamous Red Mountain Pass. The route covers 3,300 feet of vertical gain in just 23 miles. Back in Durango, Tailwind is also a sponsor of the Dual Slalom and Roost Master mountain bike events at Chapman Hill. 

Also in celebration of the Iron Horse, Tailwind has teamed up with local breweries Ska Brewing and Steamworks Brewing Co. to contribute to their annual Iron Horse beer collaboration, marking Tailwind’s first-ever beer collaboration. This year, Faceplant is a light lager infused with Tailwind Mandarin Orange electrolytes. The special, limited edition lager is now available at liquor stores and will be on tap at the breweries over Iron Horse weekend.

Tailwind also invites its fans and ambassadors to participate in the “Tailwind Turns 10” Strava Club. Ten club members will be chosen at random at the end of the month to win a 50-serving bag of Tailwind. 

Last but not least, Tailwind has introduced a rewards program for its loyal customers where members can gain access to new products, receive discounts and share the love of Tailwind. Sign up for the rewards program at tailwindnutrition.com/pages/rewards.

About Tailwind Nutrition

Celebrating its 10th Anniversary in 2022, Tailwind Nutrition has been manufacturing all-natural sports nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango and Bayfield, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need. Really. For more information visit tailwindnutrition.com

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