Portland-based B Corp expands into home category with the launch of the Merino SoftWool Blanket™, the first Rumpl made from 100% natural fibers
PORTLAND, Ore. (October 5, 2021) – Rumpl, the purpose-driven brand on a mission to introduce the world to better blankets, expands its product offering with its first blanket designed exclusively for the home. The Merino SoftWool Blanket™ incorporates Rumpl’s material expertise and commitment to sustainability into a premium, in-home staple. The Merino SoftWool Blanket™ is available for purchase today at www.rumpl.com and later this month at www.nordstrom.com.
“Wool blankets don’t have to be itchy. The traditional itchy wool blanket is part of a boring, stagnant category that deserves a refresh,” says Wylie Robinson, CEO and founder of Rumpl. “We are directly addressing this with the Merino SoftWool Blanket, an incredibly soft, itch-free blanket that adds style and function to the bedroom or living room.”
Rumpl’s expansion into the home category with bedding and living décor styles demonstrates its commitment to offering consumers reliable, functional and sustainable options designed for cozy days at home.
The Merino SoftWool Blanket™ is Rumpl’s first offering made from 100% natural fibers with a 450 GSM blend of 50% responsibly sourced Australian Merino wool and 50% organic cotton, maintaining Rumpl’s standards of using sustainable and responsibly sourced materials. The itch-free merino wool-blended blanket collection is available as a throw (MSRP $199), a queen ($379) and king (MSRP $429), and features a timeless, reversible design with arch or triangle detailing. It is available in four colorways including Terracotta, Sage, Pacific, and Ash.
The Merino SoftWool Blanket™ collection is available for purchase today at www.rumpl.com and later this month at www.nordstrom.com. Please direct all media inquiries to Account Manager Maria Brickman at firstname.lastname@example.org.
About Rumpl: Based in Portland, Oregon, Rumpl makes Blankets for Everywhere. Utilizing material technologies commonly found in activewear and outdoor gear, Rumpl aims to modernize the everyday blanket. Rumpl’s high-quality, versatile blankets keep you comfortable no matter where you are. The materials have been tested and proven in harsh environments, yet specifically selected for comfort and durability. Rumpl believes the blanket you use every day deserves the same attention to detail as a sleeping bag you might use ten times a year. The end result is a premium and versatile blanket that can be used anywhere you go … or when you don’t go anywhere. www.rumpl.com.