Northfield, VT. (May 21, 2020) – As their own Vermont neighbors struggle to make ends meet, Darn Tough Vermont decided to help raise much needed dollars in a way that they uniquely could. The team quickly developed the Foodbank Farmer’s Market sock, and every penny of its sales are being donated to the Vermont Foodbank.
“Our machines knit socks in the heart of Vermont, and this was our way we could help our own community immediately,” explains Ric Cabot, President and CEO. “The Vermont Foodbank strives to gather and share quality food so that no one in the state will go hungry. As a local family-owned business, we value the role we can play to support Vermonters who need it most.”
“This pandemic is creating a food assistance emergency unlike anything we’ve seen since we opened our doors more than 30 years ago”, says Vermont Foodbank CEO, John Sayles. “The Foodbank and our statewide network of food shelves and meal sites will not be able to meet the demand on our own. Luckily, we have local heroes like Darn Tough. They have stepped up to do what they do best – make amazing socks and support their community. We’re so grateful to their team and everyone who has purchased a pair of Foodbank Farmer’s Market socks.”
The sock is available on DarnTough.com.
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About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s only lifetime guarantee. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Hike, Lifestyle, Snow, Run, Athletic, Work, Hunt and Juniors’ styles.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
