(AUSTIN, TEXAS) – Switchback at The Running Event (TRE), the showcase collection of outdoor businesses at TRE, wrapped up its fall event amidst the high energy and heavy retailer traffic of a record-setting gathering. Successfully blending anchor brands and emerging leaders, Switchback at TRE delivered strong results for attendees and a
STOCKHOLM, Sweden (Nov. 26, 2024) — POC, the Swedish brand known for pushing boundaries in sports safety and protection, this week releases a new signature edition with leading freeride skier and current Freeride World Tour champion Hedvig Wessel. Designed exclusively with Wessel, the new collection stems from Wessel’s natural talents
November 26, 2024 – Hudson, WI – Striker, a brand renowned for industry-leading fishing apparel, proudly celebrates 15 years of providing anglers with the most trusted fishing apparel on the market. Since the development of the brand in 2009 by Jim Poucher, Striker has been dedicated to equipping anglers with
AMHERST, Mass. (November 25, 2024) – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, has expanded its OrthoLite India (OIN) facility in Ambur, Tamil Nadu India, and opened a new sales office in Chennai, all thanks to recent growth under new leadership. The new building expands the footprint
PARIS, FRANCE (November 25, 2024) — Reju™, the progressive textile-to-textile regeneration company, and Nouvelles Fibres Textiles (NFT), a French company specialising in the recovery of end-of-life textiles, today announced a collaboration on the sourcing and recycling of textile waste to support the building of a circular ecosystem in France. NFT
BOULDER, Colo. (November 22, 2024) – Today, Outdoor Industry Association (OIA) President Kent Ebersole released the following statement celebrating the introduction of the “America the Beautiful Act” by U.S. Senators Steve Daines (R-MT), Angus King (I-Maine), Kevin Cramer (R-N.D.) and Mark Warner (D-Va.). The bipartisan bill would reauthorize the National Parks and Public Land Legacy Restoration
Washington, D.C. (Nov. 20, 2024) — With recently released economic and participation data showing ongoing rapid growth in outdoor recreation, public lands are in dire need of infrastructure improvements and additional financial support to manage those increasing levels of use, according to Outdoor Alliance, a non-profit that works on behalf
New Hampshire’s outdoor industry drives nearly 32,000 jobs and $3.9 billion to the economy. November 21, 2024; The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA) released annual data exhibiting that outdoor recreation continues to be a major economic force for the U.S., generating $1.2 trillion in economic output
FOR IMMEDIATE RELEASE Wednesday, November 20, 2024 BOULDER, Colo. — The Bureau of Economic Analysis (BEA) today released its latest economic data measuring the outdoor recreation economy for the U.S., totaling $1.2 trillion. This new data confirms the industry’s critical role in fostering economic growth, innovation, and job creation.
Burnaby, BC – November 19, 2024 – Canadawide Sports, a leading employee-owned distributor of sports and outdoor equipment, is pleased to announce the acquisition of Vancouver-based G3 Genuine Guide Gear (G3), a well-respected name in backcountry skiing and snowboarding. This acquisition represents a new chapter for G3, with a focus
PHOENIX (Nov. 19, 2024) – Lectric eBikes, the makers of the most popular eBike in America, the Lectric XPTM 3.0, today announced the launch of the new and improved off-road eBike, XPeak 2.0. Tested to the most aggressive ISO 4210 eMTB standards, the XPeak is designed for peak all-terrain performance
FERNDALE, Wash. (Nov. 19, 2024) — Superfeet, the global leader in performance insoles, is thrilled to announce it has been recognized as one of The 50 Best Places to Work in 2024 by Outside Magazine. This esteemed recognition highlights Superfeet’s ongoing commitment to fostering a culture of empowerment, flexibility and community engagement for its
BOULDER, Colo. (November 19, 2024) – Today, Outdoor Industry Association (OIA) President Kent Ebersole released the following statement regarding the Senate Energy and Natural Resources Committee’s markup of public land and forestry bills: “The Outdoor Industry Association applauds the Senate Energy and Natural Resources Committee’s work to advance over 70
Red Lodge, Mont. (Nov. 18, 2024) – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, is excited to announce the launch of its new ambassador program, designed to elevate brand awareness and foster community engagement through user-generated content. This program is now accepting applications and invites
Louisville, CO – November 18, 2024 – onWater Fish, a leading mobile app for anglers across the U.S., is excited to announce a new partnership with California Trout (CalTrout), launching in celebration of World Fish Migration Day and CalTrout’s #MigrationMatters campaign. This exciting collaboration not only highlights the importance of
Costa Mesa, Calif. (Nov. 18, 2024) – 5.11®, the global innovator of purpose-built apparel, footwear and gear today announced the launch of its latest Everyday Carry (EDC) offerings in time for fall and holiday shopping season. Designed to meet the needs of both tactical professionals and everyday adventurers, this new
CARRBORO, N.C. (November 18, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced a new vendor partnership with hylo athletics, an innovative, emerging footwear brand dedicated to performance, sustainability and environmentally-conscious design. Fleet Feet’s vendor partner program, which includes 19 footwear, apparel and accessories brands, has
Boulder, Colorado – November 15, 2024 – Outside Interactive, Inc., the world’s leading creator of outdoor content, services, events, and experiences, announced today that Outside magazine and Outside Online won a record number of awards in the annual Lowell Thomas Journalism Awards Competition. The awards are named after the acclaimed
Huntsville, UT – November 14, 2024 – Today, Snowbasin Resort and Mammut announce an exciting new multi-year partnership to provide uniforms, outerwear, and safety equipment for the world class ski resort. This collaboration delivers premium gear to protect and enhance the employee experience and also provides further retail options for
BROOKLYN, N.Y. – November 13, 2024– Ozmo, a leading Brooklyn-based safety equipment brand, is announcing the launch of the Ozmo Sidekick, an industry-first e-bike helmet for children ages one and up with e-bike certification of up to 28 mph and Multi-Directional Impact Protection System (MipsTechnology). Priced at $99 and designed