BERKELEY, Calif. (Oct. 3, 2024) –Royal Robbins, the outdoor brand whose mission is to feed the soul through nature and adventure, dramatically increased its support of Yosemite Climbing Association while increasing its commitment to Yosemite Facelift® 2024. The 21st Annual Yosemite National Park Facelift®, organized by YCA in partnership with
BIRMINGHAM, Ala. (Oct 2, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, is excited to debut its new hunting film, RENDEZVOUS. This action-packed film follows professional snowboarders, Eric Jackson and Scotty Lago, as they embark on an epic DIY elk-hunting adventure in the Colorado wilderness. RENDEZVOUS
LATHAM, N.Y. (October 2024) – PrimaLoft, Inc., an innovation company specializing in high performance, sustainable insulation, is pleased to announce the appointment of Chris Gallo as Senior Vice President of Product Strategy and Andrea Paulson as Senior Vice President of Innovation and Technology. These strategic hires underscore PrimaLoft’s new strategic
North Vancouver, October 1st, 2024: Conceived deep in the mountains and now traveling the world, Arc’teryx’s annual film tour features inspiring short films that celebrate uncommon journeys into the mountains. Each film project aims to take you around the world as athletes, individuals and awe-inspiring humans dispatch projects from Yellowknife
LANDER, Wyo. – Oct. 1, 2024 – The National Outdoor Leadership School (NOLS) and MSR®, the manufacturer of WhisperLite™ stoves, have announced their “Get A Lot, Give A Lot” Partnership. From now through the end of October, all proceeds from each MSR® WhisperLite™ stove purchased online through the MSR website
Edinburgh, Scotland (October 1, 2024) – Today, Ooni Pizza Ovens, the creator and leader of the home pizza oven market, is announcing the launch of the Ooni Karu 2 Pro Multi-Fuel Pizza Oven. The newest addition to Ooni’s award-winning Karu range, the Karu 2 Pro blends traditional wood-fired cooking with
SEATTLE, Wash. (Oct. 1, 2024) – Ryōken Instinct, the pioneer in premium dog treats for adventurous canines, is thrilled to announce it’s exclusive release of the Advent(ure) Calendar (MSRP $139), a first-of-its-kind holiday experience for dogs and their outdoor-loving humans. Designed to make the holiday season extra special, this premium
Steamboat Springs, CO – September 30, 2024 – Big Agnes, the Steamboat Springs-based outdoor equipment brand, will support three hikers who share the brand’s commitment to caring for the environment and enjoy spending time outdoors. The program will sponsor three ambitious thru-hikers, each one tackling a major trail in the
Portland, Oregon (September 26, 2024) – Rumpl, inventor of the Technical Blanket category and the Original Puffy Blanket, proudly announces the launch of its third fire-resistant blanket – the Takibi Blanket – with Portland-based Japanese camping brand Snow Peak. The 50 x 70” throw-size blanket addresses the threat of stray
Boulder, Colo. (Sept. 25, 2024) — As September marks Emergency Preparedness Month, Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, emphasizes the importance of being ready for unexpected situations with its comprehensive range of emergency meal solutions. Committed to reliability, nutrition, and convenience, the Boulder, Colo.-based company provides essential
Washington, D.C. (September 25, 2024) — This week, Katie Hawkins, California Program Director at Outdoor Alliance, was named among 205 people selected to join the Obama Foundation Leaders program. The program trains participants around the world in leadership development and civic engagement to help build their skills and scale their
ASHEVILLE, N.C. (Sept. 25, 2024) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, retained Verde Brand Communications to help manage communications and public relations. Moving forward, Verde will assist the Grassroots Outdoor Alliance team with strategy and communications support around how
Holland, MI (Sept. 25, 2024) – Heel™ announces the Heel Virtual Dog Leash™ – Roam 350™—the first-ever virtual leash that is designed to automatically keep up to three dogs near their owners — while on the move. Heel’s mission is to enable dogs to spend more time together with their
Boulder, Colo. (Sept. 25, 2024) – Krimson Klover debuts its new sweater, midlayer and fleece collections for Fall/Winter 2024. Krimson Klover is an outdoor brand powered by women who are passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. “This time of year, as the
September 24, 2024 – Since 1989, The Conservation Alliance (TCA) has awarded over $32 million to support community-led conservation projects throughout North America. In its latest summer grant cycle, TCA awarded $410,000 to 12 organizations working with local communities to conserve land, water, and wildlife. This round of funding supports
ÅRE, Sweden (September 24 , 2024) — Peak Performance, the renowned apparel brand celebrated for innovative outdoor and ski wear, launched this week in the United States market. The expansion into the U.S. builds on recent growth in Canada, including the opening of a brand store in Vancouver in Fall
San Clemente, Calif. – September 24, 2024 – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is proud to announce it has earned The Climate Label, building on its 2022 Climate Neutral Certification. This achievement highlights the company’s commitment to
PARK CITY, Utah (Sept. 24, 2024) – Rossignol, industry leading manufacturer of winter sports equipment for 117 years, walked away from this season’s media ski tests with a sweep of awards, including across-the-board accolades for its all-new Sender Soul 102. Drawing on the heritage of the brand’s legendary 7 Series
About Fritschi Swiss Bindings For more than 60 years, Fritschi Swiss Bindings has been at the forefront of technological innovation in the ski touring binding market. The quality products are developed and manufactured entirely in the Jungfrau-Aletsch UNESCO World Natural Heritage Site in the heart of the Swiss Alps. Fritschi
COALVILLE, Utah. (Sept. 23, 2024) — Escapod, manufacturer of high-performance off-road teardrop trailers designed for adventure seekers, retained Verde Brand Communications as its PR agency of record, effective immediately. Verde will work with the Escapod team to tell the story of how the brand has evolved through innovation to lead