PORTLAND, OR (May 2, 2024) – WaveCel, setting new benchmarks in helmet safety technology by going beyond standards to protect the head and the brain, is pleased to announce a strategic partnership with Backbone as its integrated marketing agency of record. This collaboration marks a significant step in WaveCel’s mission
May 1, 2024 – PORT COQUITLAM, BC. – After Norco announced the addition of Greg Minnaar as Team Captain, all eyes are on the Canadian brand going into the 2024 UCI Downhill World Cup season. Of course they’re going to go big this season. Today, the brand is unveiling the
Boulder, Colo. (May 1, 2024) — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces Backpacking Nutrition Week, a week-long holiday aimed at elevating the importance and awareness of backpacking food and nutrition among camping enthusiasts. Starting today, May 1 through May 6, the industry is encouraged
SEATTLE (May 1, 2024) – Specialty outdoor retailer REI Co-op will open a store in College Station, Texas in fall 2024, less than a half mile from Texas A&M University. The location will offer a wide assortment of outdoor gear and expertise for camping, cycling, running, fitness, hiking, climbing, and
BOULDER, Colo., April 30, 2024 — La Sportiva, maker of the world’s finest mountain gear, celebrated its first retail store in the United States with a Grand Opening event in Boulder, Colorado this month. The new location opened its doors to the public on January 2, 2024. Located at 2100
FRISCO, Texas (April 25, 2024) – Wiley X, a global leader and pioneer in premium protective eyewear, is excited to announce it has restructured and expanded its sales team to enhance the brand’s relationships and support across retail partners and customers. Completed in unison with its recent brand refresh, Wiley
SEATTLE – REI Path Ahead Ventures is celebrating 16 emerging companies completing its Embark program, bringing the latest products and experiences to the outdoor industry. Embark is a three-month curriculum created in partnership with Founded Outdoors to support founders of color as they turn their early-stage ideas into viable businesses.
Louisville, CO – March 21st, 2024 – onWater Fish, a leading mobile app for anglers across the US, and Trout Unlimited, the nation’s premier coldwater fisheries conservation organization, today announced their formal partnership. This collaboration will bring the onWater Fish app to select new Trout Unlimited members as an exclusive
Hilleberg has two new tent models coming in the spring of 2024. In the all-season Black Label series, the Saivo 4 is the ultimate 4-person base camp expedition dome tent. And in the Yellow Label series of snow-free adventure tents, the Rogen 3 is the first 3-person dome tent in the
SEATTLE (April 23, 2024) — Outdoor Research, the Seattle-based maker of market-leading outdoor apparel and gear, this week released a limited-edition version of their best-selling CarryOut Duffel. The OR x EVAC CarryOut Duffel 65L is a collaboration with professional freeride skier Sean Pettit and his creative project, External Vacancy (EVAC),
Cedar Hill, N.M. (April 23, 2024) – Aztec Adventures hosted the third-annual Galactic Grinder gravel cycling event Saturday, attracting off-road cyclists from around the Four Corners region for 9, 35, or 50 miles among the mesas, washes, and singletrack outside of Aztec, N.M. Toward the end of their otherworldly orbits,
WILLISTON, Vermont (April 23, 2024)—Mammut, the global leader in mountain safety and outdoor equipment, is proud to announce a collaboration with National Ski Patrol (NSP), one of the largest organizations committed to safety and rescue education for the outdoor industry. This partnership marks a significant step forward in advancing mountain
(April 22, 2024) – Outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces in honor of Earth Day to support The Conservation Alliance (TCA) by donating 5% of all online sales from April 18-24, 2024 as part of the #WeKeepItWild campaign. The semi-annual campaign includes: Backpacker’s Pantry, La Sportiva,
FLAGSTAFF, Ariz. (April 22, 2024) – In honor of Earth Day 2024, Kahtoola is donating 5% of its online sales through April 24, 2024 to The Conservation Alliance to assist in their efforts to protect North America’s outdoor spaces and wild places. Kahtoola’s donation will go directly towards efforts to
North Vancouver, CANADA – April 22, 2024 – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, is pleased to announce ambitious new science-based climate targets – including the brand’s first ever Net Zero goal – as it takes another step in its ongoing commitment to
Steamboat Springs, Colo. (April 22, 2024) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced several key updates to its sales teams, as it continues to develop its North American business. End2End Outdoor, which currently represents the brand’s Midwest and South Central regions, will add Big Agnes’ representation in
(April 18, 2024) – The Conservation Alliance (TCA) and its coalition of over 270 business members applaud the Bureau of Land Management for their Public Lands Rule, released earlier today. From the outdoor industry to brewers, bankers, sportsmen, and renewable energy companies, TCA member companies represent a wide range of
McCALL, ID (Thursday, April 18, 2024) – Outdoor enthusiasts looking to turn their good intentions into meaningful action have a new tool to offset the impacts of their camping trips and outdoor adventures. In honor of Earth Day 2024, the revolutionary Lodestar outdoor adventure app is dropping its subscription fee
FERNDALE, Wash. (April 18, 2024) – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with
BOULDER, CO (April 18, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced its lineup of education sessions and connection opportunities at the Outdoor Retailer Summer show in Salt Lake City, Utah, June 17-19, 2024. The lineup will address critical and intersectional topics including market and