ASHEVILLE, N.C. ( Nov. 7, 2024) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, welcomes Opinel to its national vendor partner network, effective Fall 2024. Opinel, which is based in the French Alps, has been manufacturing knives since 1890. The brand
(November 7, 2024) – The Conservation Alliance (TCA) is announcing a Land and Water Defense Fund which will award discretionary grants to grassroots organizations working to protect our public lands and waters, which businesses and local communities value and depend on. Donations to the fund are pooled and distributed as
BUFFALO, NY (November 7, 2024) – LEKI, a leader in innovative skiing, trekking and trail running poles and gloves, is proud to announce its latest collaboration with Hestra, a leading Sweden-born glove manufacturer, to launch a collection of winter gloves that combines cutting-edge innovation with traditional craftsmanship. The collection of Hestra-designed gloves feature LEKI’s Trigger
Costa Mesa, Calif. (Nov. 7, 2024) – 5.11, the global innovator of Purpose-Built Gear™, is excited to announce the release of new additions to its footwear portfolio, designed to meet the demands of professionals and outdoor enthusiasts alike. Whether for tactical operations, outdoor adventures, or everyday streetwear, the new features
[BOULDER CO, November 5, 2024] – As a member-led collective and a catalyst for meaningful change in the outdoor industry, Outdoor Industry Association (OIA) is committed to ensuring that the outdoor recreation economy—supporting 7.6 million American jobs and contributing $1.1 trillion in consumer spending—continues to thrive in partnership with the newly
M&W Design, a leader in sustainable souvenirs and custom keepsakes, is proud to announce the acquisition of Travel Posters, a Colorado-based business renowned for its artistic designs capturing the beauty of American landscapes, seascapes, and mountains. This new collection further enriches our portfolio with new artistic styles and creative inspiration.
November 1, 2024 – FeatherSnap announced today that the Wi-Fi Smart Bird Feeder is included in 2024 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2024 Holiday Edition, on newsstands nationwide on November 12. This year, most gifts have been selected from inspiring small businesses,
Aguadilla, Puerto Rico (October 31, 2024) — Lift Foils shows their commitment to ocean conservation in a new partnership with Ocean CO, an environmental and social impact company that funds plastic collection. Ocean CO targets ocean-bound plastic pollution at the source in vulnerable coastal communities worldwide, which stops plastic before
BOULDER, Colo. (Oct. 31, 2024) – La Sportiva, a global leader in mountain running, climbing, skiing, and outdoor gear, today announced a new partnership with the Cirque Series, the premier mountain running series in the United States. Through this partnership, La Sportiva and the Cirque Series will deliver an enhanced
Boulder, Colo. (Oct. 30, 2024) – Krimson Klover releases new base layers, ski sweaters and outerwear for Winter 2024. Krimson Klover is a women-founded outdoor brand committed to empowering women through functional fashion that is responsibly sourced. “Our love of both snowy mountain living and high fashion provides a huge
SALT LAKE CITY (Oct. 30, 2024) — PHANTOM Glide announces the hire of former World Cup Nordic Combined champion, Billy Demong, as head of strategic product development. Demong, who has been an active PHANTOM Glide tester since its invention more than seven years ago, will formally join fellow recent hire,
{Dover, NH—October 30, 2024} — NEMO’s fully recyclable Endless Promise® collection has been recognized as one of TIME’s 2024 Best Inventions. The backpacking sleeping bags and technical backpacks join the highly coveted list of 200 extraordinary innovations in categories including health care, AI, green energy, and the outdoors, where NEMO
OSLO, Norway (Oct. 30, 2024) — Heritage Norwegian adventure and outdoor brand Norrøna is pleased to announce the expansion of its adventure travel offerings with the upcoming launch of the Varg sailing yacht in 2025. The luxury sailing yacht will bring outdoor enthusiasts to stunning, remote locations across Northern Norway
COSTA MESA, CALIF. (October 30, 2024) – Overland Expo, the premier overlanding event series in the world, today added Overland Expo SoCal, March 15-16 at OC Fair & Event Center in Costa Mesa bringing the total number of U.S customer events to five between March and October. Southern California, home
STOCKHOLM, Sweden (Oct. 30, 2024) — RECCO, maker of advanced rescue technology, is proud to announce its partnership with H&M Move, which focuses on creating stylish, functional and accessible activewear. H&M Move’s new ski collection will come equipped with RECCO reflectors that make wearers searchable by rescue teams in case
Butte, Montana (Oct. 30, 2024) – The award-winning documentary Columbia River Canoe Project is hitting the road with an exciting lineup of showings throughout November 2024. Audiences across the United States and Canada will have the opportunity to experience this inspiring adventure film, which recently took home the “Best Documentary”
FLAGSTAFF, Ariz. (Oct. 29, 2024) – Kahtoola, the market leader in flexible footwear traction designed to make people more capable in the outdoors, is excited to announce the launch of its newest traction innovation, the lightweight MICROspikes® Ghost available at retailers in fall 2025. Designed to safely navigate slick, snow-covered
BOULDER, Colo. (Oct. 29, 2024) — ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, announces the launch of the all-new SUPERPLUSH™ Recovery Footwear collection. The full lineup offers a performance recovery shoe, slide and flip flop style in
Louisville, Colo. (October 29, 2024) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the acquisition of virtual cycling platform indieVelo, now known as TrainingPeaks Virtual. The introduction of this solution into the TrainingPeaks ecosystem reinforces the brand’s commitment to providing endurance coaches with the most
ASHEVILLE, N.C. (Oct. 28, 2024) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month welcomes Jetty to its national vendor partner network. As a new Grassroots vendor partner, Jetty, the most recognizable surf brand on the East Coast, joins the