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BOULDER, Colo. – October 15, 2024– Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the groundbreaking CamJam™ Ratchet Strap collection. Available at niteize.com now, the ratchet strap systems and accessories reimagine the classic commodity product with an unparalleled, user-friendly approach, delivering the first major innovation to the

COLUMBUS, Ohio – (October 15 2024) – SENIQ, the outdoor apparel brand built for women by women, today introduced its 2024 Ski Collection, arriving at retail October 15. It embraces a fresh design approach using bold color blocks blended with flattering, feminine style lines and female specific performance features. The collection

WILLISTON, Vermont (Oct. 15, 2024) — Founded in 1862, Mammut has built a reputation for innovation and safety in mountain gear. From climbing gear to skiing equipment, Mammut is at the forefront of safety technology, designing products that empower adventurers to explore the mountains with confidence. The new Barryvox® S2

SEATTLE (October 15, 2024) — Astral, the industry-leading creator of high-performance footwear and apparel for wilderness athletes, announces the appointment of Christian Mason as Head of B2B Sales. In this new role, Mason will provide strategic leadership to support the company’s ambitious objectives over the coming years. Christian Mason’s appointment

Decorah, IA – October 14, 2024 – FeatherSnap, a brand created to revolutionize birdwatching, proudly announces its expansion into brick-and-mortar retailers nationwide. Beginning this month, FeatherSnap’s state-of-the-art Wi-Fi enabled smart bird feeders will be available at several retailers across the U.S., including Bass Pro Shops, SCHEELS, and more. This represents

October 11, 2024 – Hudson, WI – Striker Brands, a leading name in innovative fishing gear, is proud to introduce the Tournament Pant and Barricade Hoody. These new additions are designed to provide anglers with unmatched comfort and protection during long days on the water, no matter the conditions. “Striker

LANDER, Wyo. (Oct. 10, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning line of CRS riflescopes known for their exceptional value with the new CRS.3. The CRS.3 is the latest entry to Maven’s CRS riflescope series.

BIRMINGHAM, Ala. (October 10, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, has teamed up with First Lite to offer the popular Edge 2 series cell cameras in Specter™ Camo. This partnership merges the bold essence of Moultrie and MeatEater (owners of First Lite) into a

[Seattle, WA, October 10, 2024]— Continuing its mission of keeping outdoor gear and apparel in use longer, Nikwax, the international leader in PFAS-free technical cleaners and waterproofing products, has released Footwear Refresh. The latest product in its Refresh line, Footwear Refresh is a high-powered deodorizing cleaner designed to freshen and

STOCKHOLM, Sweden (Oct. 9, 2024) — Ahead of the new ski season, POC, manufacturer of industry leading helmets, eyewear, protection and apparel, and Marco Odermatt, one of the best alpine ski racers in the world today, are proud to introduce a new signature-edition helmet, designed exclusively by Odermatt and POC,

Morrisville, Vt. (Oct 8, 2024) – Outdoor headwear and accessories brand, Turtle Fur is pleased to add a new Chief Financial Officer, Senior Merchandiser, Controller, and Director of Business Development to the team as part of the company’s mission to invest in their growth. Cambria Schmidt, Chief Financial Officer, brings

SALT LAKE CITY (Oct. 8, 2024) — Two groundbreaking Utah-based ski industry manufacturers, DPS Skis and PHANTOM Glide, announce the hire of two-time Olympic gold medalist Ted Ligety as head of product performance. Ligety will help develop DPS and PHANTOM Glide’s product lineups, working closely with senior vice president, Thomas

Greenville, SC – Oct 7, 2024 – National Land Realty (NLR), a leading full-service real estate brokerage specializing in land sales, proudly announces Darby Communications as its PR Agency of Record. By utilizing advanced technology, more local brokers, and more land real estate experience, NLR has become a pioneering force

Outdoor sector’s premier trade group joins forces with twice-a-year gathering to build a comprehensive foundation for industry growth, connection, and learning Read the letter from OIA President Kent Ebersole. NASHVILLE, TENNESSEE & BOULDER, COLORADO – Switchback and Outdoor Industry Association (OIA) today announced a strategic partnership to strengthen the impact, effectiveness, and attendance of the

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