FLAGSTAFF, Ariz. (Oct. 29, 2024) – Kahtoola, the market leader in flexible footwear traction designed to make people more capable in the outdoors, is excited to announce the launch of its newest traction innovation, the lightweight MICROspikes® Ghost available at retailers in fall 2025. Designed to safely navigate slick, snow-covered
BOULDER, Colo. (Oct. 29, 2024) — ROLL Recovery, an award-winning leader in the recovery and athletic performance space and innovators of deep tissue massage therapy tools, announces the launch of the all-new SUPERPLUSH™ Recovery Footwear collection. The full lineup offers a performance recovery shoe, slide and flip flop style in
Louisville, Colo. (October 29, 2024) – TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced the acquisition of virtual cycling platform indieVelo, now known as TrainingPeaks Virtual. The introduction of this solution into the TrainingPeaks ecosystem reinforces the brand’s commitment to providing endurance coaches with the most
ASHEVILLE, N.C. (Oct. 28, 2024) — Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this month welcomes Jetty to its national vendor partner network. As a new Grassroots vendor partner, Jetty, the most recognizable surf brand on the East Coast, joins the
Boulder, Colo. (October 25, 2024) — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, and its sister company Astronaut Foods, celebrating its 50th anniversary and who specializes in freeze-dried snacks, most famously their freeze-dried ice cream, announces its participation in the fall 2024 We Keep it Wild
WILLISTON, Vermont (Oct. 28, 2024) – Leading performance mountain equipment manufacturer for over 160 years, Mammut welcomes Matt Kaplan as its new Managing Director of North America, effective November 18, 2024. With an extensive track record in management and commercial leadership in the outdoor industry, Kaplan will drive the acceleration
STAMFORD, Conn. – (October 24, 2024) – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, will debut an expanded trail running line at The Running Event in Austin, November 19-21, 2025. Focusing on two new key styles, the MADRIX is a trail runner
PARK CITY, Utah (Oct. 24, 2024) – Rossignol, an industry leader in winter sports equipment for 117 years, has solved one of the most common barriers to the sport of skiing with the introduction of its all-new Vizion ski boot family. Boasting three unique patent-pending innovations, Vizion is the world’s
(October 24, 2024) – Twelve leading outdoor brands, spanning categories such as backpacks, apparel, and footwear, have united to support The Conservation Alliance (TCA) through the #WeKeepItWild campaign. From October 24-30, 5% of all online sales from participating brands will be donated to TCA to help protect North America’s wild
LANDER, Wyo. (Oct. 24, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its premium RS series with the introduction of the RS.6, a versatile new riflescope. The RS.6 marks Maven’s entry into the LPVO (low-power variable optic) riflescope
SEATTLE – October 24, 2024 – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports, is thrilled to announce the opening of its first-ever U.S. pop-up store at 437 Broadway in SoHo, just in time for the 2024 New York City Marathon. Open
CARRBORO, N.C. (October 24, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance their shopping experience. Fleet Feet’s approach focuses on guiding customers through creating personalized wishlists on fleetfeet.com, complemented
Greenville, S.C., (October 23, 2024) – Gran Fondo Hincapie’s 13th annual Greenville cycling event took place this past Saturday, welcoming over 2,000 riders for a weekend of riding and fundraising. The event raised close to $700,000 and continued efforts to raise one million dollars for the Polk County Community Foundation.
AMHERST, Mass. (October 23, 2024) – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces the hire of Raj Santhana as the new Vice President of Operational Excellence. As part of OrthoLite’s global operations management team, Santhana will be responsible for OrthoLite manufacturing excellence and innovation as well
October 22, 2024 – Today, 53 outdoor recreation businesses call on the Biden Administration to designate Sáttítla in Northern California as a national monument. From the outdoor industry to brewers, banks, and sportsmen, these businesses represent industries that rely heavily on the protection of the outdoors for their bottom line.
ARRINGTON, Va. (October 18, 2024) – Overland Expo East, the final of the four part series of premier U.S. consumer overlanding events, ended on a high note attracting over 14,500 attendees and approximately 250 exhibitors reinforcing the growing popularity of overlanding due to consumer friendly and advanced technologies. Highlights included:
SEATTLE – Specialty outdoor retailer REI Co-op today announced its lineup of 2025 store openings as part of the company’s efforts to support the active lifestyles of its membership and outdoor communities. Stores will open in six communities next spring and summer, including the California cities of Carlsbad, Chico and Elk
Morrisville, Vt. (Oct 17, 2024) – Outdoor headwear and accessories brand Turtle Fur, has launched a bold new brand platform, positioning itself as a symbol of protection and inspiration for every adventure. Calling on its community to “Step Outside Your Shell,” Turtle Fur celebrates its roots of moxie, grit, curiosity,
(Boulder, CO) — Public voting for the fourth annual Defender Service Awards presented by CHASE, is now open and continues through October 17. Defender, the original British adventure brand, is proudly recognized across the globe for inspiring humanitarian action, conservation, and adventure. The Defender Service Awards recognize U.S., Puerto Rican,
BALTIMORE (October 16, 2024) — LifeStraw, a public health B Corp and Climate Neutral Certified Brand on a mission to provide equitable access to safe drinking water, announces the launch of two new LifeStraw Home products: LifeStraw Home Studio Water Filter Dispenser (10-cup) and the LifeStraw Home High-Capacity Water Filter