SEATTLE, Wash. (July 15, 2024) — PackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce the launch of its spring 2025 Personal Towel: Artist Series, the brand’s best-selling, ultra-versatile, and eco-conscious adventure towel. The Artist Series collection will feature three new captivating prints: Desert Aire, Flow,
Seattle, Wash. (July 15, 2024) – Therm-a-Rest, a pioneer in outdoor comfort and innovation for more than 50 years, redefines backpacking comfort and warmth in spring 2025 with its new sleeping bag, Boost 650™. The innovative new design provides unparalleled warmth, comfort, and versatility in the backcountry – for better
BOULDER, Colo. (July 15, 2024) – deuter, a global leader in backpacks and outdoor equipment, is thrilled to unveil its groundbreaking 3D printed back system, featured in its new Hiline 8L (MSRP $350) and 14L (MSRP $375) mountain bike-specific backpacks. Set to launch in Spring 2025, the Hiline series is
DENMARK/HONG KONG (July 11, 2024) – IMBOX Protection, the world’s only in-store footwear protection technology, is expanding its presence in Asia beginning July 9, 2024, partnering with Hong-Kong-based Sportshouse, a leading sports retailer with over 60 stores across Hong Kong. Sportshouse features a wide range of international brands, including Adidas,
BIRMINGHAM, Ala. (July 11, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, today announces the launch of Feed Hub, an industry-first cellular-enabled feeder management system. Moultrie’s Feed Hub is available for purchase from www.MoultrieMobile.com, Academy Sports + Outdoors, Amazon, Bass Pro and Cabela’s, and authorized Moultrie
Seattle, Wash. (July 11, 2024) – Therm-a-Rest, a pioneer in outdoor comfort innovation, introduces the most comfortable backpacking mattress EVER built in spring 2025, the NeoLoft. Thick, light, plush, and compact, you’ve never carried more comfort deep into the backcountry. At 4.6 inches thick and 25 ounces, backpackers no longer
BOULDER – July 11, 2024 – Nite Ize®, a leading manufacturer of solution-based products, today named The Alpine Cowboy, an independent rep agency led by husband and wife Stephanie and Koby Crooks, to cover Arkansas, Louisiana, Oklahoma and Texas. Based in Austin, The Alpine Cowboy specializes in specialty outdoor, bike,
SAN FRANCISCO (July 11, 2024) – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes Craft Sportswear as its newest partner. Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence, offers a wide range of high-quality sportswear and
Seattle, Wash. (July 11, 2024) – Today, Mountain Safety Research (MSR) announces the launch of the new SwitchTM Stove System for spring 2025, an all-in-one, versatile stove that allows you to sauté, simmer, cook or boil, and use it with your favorite pot or pan. This innovative new stove system
CARRBORO, N.C. (July 10, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced its inaugural Fleet Feet Running Report. The report includes running consumer insights based on a survey Fleet Feet commissioned with YouGov, scan data from technology partner Volumental, and systemwide sales data from their
WILLISTON, Vermont (July 9, 2024) – For more than 160 years, Mammut has been moved by the mountains and inspired by the long days and endless possibilities that adventures bring. Mammut’s quest to build high-performing, sustainable products for the mountains continues in spring 2025 with its expanded offering in PFC-free
SAN FRANCISCO (July 8, 2024) – Since 1968, outdoor adventure apparel brand Royal Robbins has been dedicated to protecting the environment. The brand’s commitment to continuous improvement is visible in setting and achieving goals for use of lower-impact fibers. In 2023 the brand reduced overall emissions by 37% compared to
Louisville, Colo., July 2, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, announced today a new partnership with the Elite Trail Team (ETT) — a team of trail and ultra runners who compete in off-road events around the world. Under this agreement, TrainingPeaks is recognized as
SEATTLE, Wash. (July 2, 2024) – Outdoor Research, the Seattle-based maker of high-end outdoor apparel and gear, this month expanded the sales territory for its current Great Lakes territory sales representative team, Westbay Trading Co., to also include the Midwest territory. Tom Meier, George Terrizzi and Jim Misiewicz will represent
July 2, 2024 – Each year, The Conservation Alliance (TCA) Outstanding Partnership Awards recognize member companies that have provided an elevated level of support and partnership to TCA grantees working to protect outdoor spaces, support local communities, and expand access to outdoor recreation. The 2024 Awards go to four member
STOCKHOLM, Sweden. (July 2, 2024) – RECCO, manufacturer of advanced rescue technology, will be a supporting partner of the Arc’teryx Alpine Academy in Chamonix, from July 4-7, 2024. The Arc’teryx Alpine Academy has been a staple in experiential alpine education, inspiration and community for the past 12 years. Its 13th
BIRMINGHAM, Ala. (July 2, 2024) — Moultrie, the leading innovator in trail camera and feeder technology, is proud to announce a partnership with Seek One, the premier source for suburban bowhunting education and entertainment. This collaboration unites Moultrie’s industry-leading trail cameras with Seek One’s expertise in suburban whitetail hunting, providing
Snow Peak Long Beach Campfield, a 25-acre luxury campground situated on Washington’s Long Beach Peninsula and extension of Japanese camping brand Snow Peak, is now open. As the brand’s first campground in North America, Snow Peak Long Beach Campfield is centrally located between Seattle and Portland, offering 48 Field Sites,
BISHOP, Calif. (July 1, 2024) – The Eastern Sierra Conservation Corps (ESCC) proudly announces the successful completion of its two-week orientation session earlier in May, marking the official start of the summer season. Held from May 14-28 at ESCC’s property, The Ranch, the orientation welcomed a diverse group of new
AMHERST, Mass. (July 1, 2024) – OrthoLite®, the global leader of branded, high-performance, comfort footwear solutions, announces an expansion of its European hub, OrthoLite Europa (OEU). OrthoLite’s increased commitment in Europe furthers the company’s unique global vertical integration strategy and investment in its owned and operated facilities. The company continues