Boulder, Colo. (Sept. 25, 2024) – Krimson Klover debuts its new sweater, midlayer and fleece collections for Fall/Winter 2024.  Krimson Klover is an outdoor brand powered by women who are passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. “This time of year, as the

September 24, 2024 – Since 1989, The Conservation Alliance (TCA) has awarded over $32 million to support community-led conservation projects throughout North America. In its latest summer grant cycle, TCA awarded $410,000 to 12 organizations working with local communities to conserve land, water, and wildlife. This round of funding supports

ÅRE, Sweden (September 24 , 2024) — Peak Performance, the renowned apparel brand celebrated for innovative outdoor and ski wear, launched this week in the United States market. The expansion into the U.S. builds on recent growth in Canada, including the opening of a brand store in Vancouver in Fall

San Clemente, Calif. – September 24, 2024 – Nomadix, a social purpose corporation and makers of The Only Towel You Need®, made from post-consumer recycled materials, is proud to announce it has earned The Climate Label, building on its 2022 Climate Neutral Certification. This achievement highlights the company’s commitment to

PARK CITY, Utah (Sept. 24, 2024) – Rossignol, industry leading manufacturer of winter sports equipment for 117 years, walked away from this season’s media ski tests with a sweep of awards, including across-the-board accolades for its all-new Sender Soul 102. Drawing on the heritage of the brand’s legendary 7 Series

About Fritschi Swiss Bindings For more than 60 years, Fritschi Swiss Bindings has been at the forefront of technological innovation in the ski touring binding market. The quality products are developed and manufactured entirely in the Jungfrau-Aletsch UNESCO World Natural Heritage Site in the heart of the Swiss Alps. Fritschi

COALVILLE, Utah. (Sept. 23, 2024) — Escapod, manufacturer of high-performance off-road teardrop trailers designed for adventure seekers, retained Verde Brand Communications as its PR agency of record, effective immediately. Verde will work with the Escapod team to tell the story of how the brand has evolved through innovation to lead

BOULDER, CO (September 23, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Jaclyn Levy has joined the team as its new Senior Director of Advocacy and Government Affairs. A seasoned public policy leader, Levy brings a unique

CEDAR CITY, Utah (Sept 20, 2024) – Outdoor Vitals, the Utah-based performance outdoor brand, announced the release of their newest version of the StormLoft® ultralight down sleeping quilt for backpacking. This release will be on Sept 23, 2024. The StormLoft® Down Topquilt is the next installment of the top-selling quilt

Coeur d’Alene, Idaho, Sept. 19, 2024 — Selkirk Sport, the leading pickleball paddle and accessories manufacturer, has selected Backbone to lead its public relations efforts. As Selkirk’s agency of record, Backbone will reinforce Selkirk’s position as the premier brand in the rapidly growing sport of pickleball, and drive awareness and

White House Announces Significant Changes to De Minimis Rules Amid Heightened U.S.-China Tensions Washington, D.C., September 18, 2024 – Last week, the White House announced its intention to make sweeping changes to Section 321 de minimis entry procedures through the federal regulatory rulemaking process. The changes, designed to curtail the

SOUTHPORT, Conn. –  (September 17, 2024) – Dermatone, a leading skin and sun care brand since 1981, today introduced the Anti-Chafe Body Stick, joining its product line of sun protection and skincare. The natural, antibacterial and fragrance-free balm protects skin from rubbing, irritation and friction during a variety of outdoor

FRISCO, Texas (Sept. 13, 2024) – Wiley X, a global leader in premium protective eyewear, proudly announced today the launch of the Remember Everyone Deployed (R.E.D) collaboration in partnership with Boot Campaign and Nine Line Apparel. This partnership introduces a limited-edition R.E.D Friday shirt designed to honor our nation’s military

Holland, MI (Sept. 12, 2024) – Heel™, a subsidiary of the Fleetwood Group, announces its partnership with Verde Brand Communications to lead public relations for the Heel Virtual Dog Leash™, including brand communications, social media, and affiliate marketing to grow brand awareness in the outdoor and active lifestyle markets. Whether

FERNDALE, Wash. (Sept. 12, 2024) — Superfeet, the global leader in performance insoles, is proud to announce a strategic partnership with LineDrive, a solutions-based sales agency that specializes in matching large-scale businesses with innovative workplace safety tools. This collaboration aims to revolutionize employee comfort and safety in the manufacturing and

OSLO, Norway (Sept. 12, 2024) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced a new partnership with Protect Our Winters (POW), a leading nonprofit advocacy group that helps passionate outdoor people protect the places and experiences they love from climate change. To celebrate

Wake Forest, N.C. (Sept. 12, 2024) – Jogology expands its collection of performance running socks to include a new quarter length option for athletes. Celebrating its first anniversary this month, Jogology’s brand ethos is to grow the running community in meaningful ways – to unite runners around the world and

Boulder, CO – September 11, 2024 – onWater Fish, the leading mobile mapping app for recreational anglers, unveils the ambitious C.A.T.C.H Project (Community of Anglers Tracking for Conservation & Habitat), a groundbreaking initiative combining AI-powered tools like the first-ever and patented fish length estimation from a photo and community science

Portland, OR – September 11, 2024  – Snow Peak, a Japanese camping brand with 65 years of history,  is thrilled to announce the acquisition of a majority shareholding in Swift Fly Fishing, making it a proud subsidiary of the Snow Peak family. This strategic acquisition aligns with Snow Peak’s mission

COLUMBUS, Ohio – (September 10, 2024) – SENIQ, the outdoor apparel brand built for women by women, is unveiling its refreshed Fall 2024 collection designed for modern outdoor women favoring style, functionality, and versatility. This collection of tops, bottoms and outerwear, infused with new colors, provides more choices for active