Better understand who the outdoor consumers of today and the future are and how to target them.
Built from our industry-level consumer segmentation, OIA ConsumerVue brings to life the unique segments of outdoor consumers. As well as helps you identify which are most relevant to you and provides practical applications to inform and enhance your business strategies.
The Consumer Segments
The seven segments of outdoor consumers represent a broad range of participation and purchase behaviors, each offering different opportunities for outdoor businesses.
At A Glance
Simplified insights around relevant aspects of the outdoor consumer landscape and their distinct segments.
Reports & Charts
Dive deep into the consumer segmentation research, data and findings to better understand the outdoor consumers and their distinct outdoor attitudes and behaviors.
Identify Your Segment
Learn who is shopping in your store, buying your products and how to better target them as a current or opportunistic customer.
What is Consumervue?
Outdoor consumers are changing how they shop, how they interact with brands, and how they engage with the outdoors. In 2014, OIA conducted an in-depth segmentation study to better understand outdoor consumers, and to help its members identify customers with the highest ROI potential.
OIA ConsumerVue is an interactive tool developed to translate the segmentation findings for our members, and help them utilize the research and data to guide product development and assortment strategy, marketing, sales, customer service and go-to-market plans. How to best implement the findings will vary from company to company.