Outdoor Industry Association 2020 Annual Report








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In 2020, the global coronavirus pandemic shut down our nation, ravaged communities and caused economic disruption unseen in our lifetimes. We won’t soon forget the devastation, and there is still much work ahead to repair the damages the outdoor industry incurred. However, our community came together to respond to this crisis and to deliver some powerful achievements, demonstrating our resilience and strength.

We conducted an industry-wide member survey to understand the business impacts of the pandemic; to learn how OIA can lend a hand with tools, resources and advocacy support; to hear from our members about the things they value; and to reevaluate how we can help this community convene in this new post-pandemic era.

The outdoor industry showed up to support our critical work. Thank you to those who stepped up to Leadership and Support membership levels.

Outdoor Retailer went virtual, and OIA pivoted to provide more than 20 education sessions at the Summer and Winter Online shows.

OIA advocated on our industry’s behalf in Washington, D.C., and at the state level for economic disaster relief and delivered resources, such as our COVID-19 Hub and webinar and Campfire Conversation series. We also developed a comprehensive policy platform for the 2020 election and secured key meetings with the new administration and Congress.

Outdoorists committed to #VoteTheOutdoors and followed through. In a time of great political division and polarization, protecting the outdoors is one thing we can all agree on.

Outdoor participation grew. Our Special Report, The New Outdoor Participant (COVID and Beyond),confirms what our industry was reporting anecdotally: people across the country were able to find a reprieve from the pandemic in outdoor activities like trail running, hiking, camping, fishing, biking and more.

The Thrive Outside Initiative released its first annual Impact Report.

We committed to building a just and equitable outdoors. Read our statement and commitment to do better, as well as the progress we made in 2020.

The Climate Action Corps grew to more than 80 members. Learn more about our industry’s collective commitment to measure, plan and reduce its greenhouse gas (GHG) emissions and share progress annually.

Despite the challenges and setbacks our industry endured over the past year, we also demonstrated incredible resiliency and unity. We are here for you as we collectively work to recover. 

Together We Are a Force

  • Policy

    In 2020, members leaned into our policy platform even as they fought to keep their businesses afloat amid Covid-19 challenges.

    We celebrated the passage of the Great American Outodoors Act, and we secured exemptions on China 301 tariffs, saving industry companies 25 percent duties on camp chairs, backpacks, bicycles and outdoor cook sets. We submitted and received approval for eight footwear Miscellaneous Tariff Bills to be included in a larger MTB package. Our #VoteTheOutdoors campaign and our 2020 Voters Guide helped Outdoorists to understand and engage in the critical races and initiatives on federal and state ballots.

    Keep Reading Policy Stories
  • Sustainable Business Innovation

    We kicked off 2020 by launching the OIA Climate Action Corps. By year end, we had nearly 100 companies onboard, representing more than $20 billion in annual revenue.

    In service of the Corps, we released key resources, including the Climate Action Guidebook, held eight trainings and launched and grew our online community where more than 200 outdoor industry professionals collaborate on climate action. In October, we welcomed our first association partner, People for Bikes.

    We launched the Climate Klatch podcast and earned media coverage about the Corps in several national, renowned outlets.

    Keep Reading Sustainablity Stories
  • Participation

    In 2020, The Outdoor Foundation continued supporting its first four Thrive Outside Communities. Through the program, the Foundation provides capacity building grants to trusted local and national partners to create meaningful, repeat outdoor experiences for kids and families in their communities and regions. In October, we welcomed a new managing director to lead the effort.

    We released our first Thrive Outside Impact Report, and we used a data-driven approach — collecting 3,900 unique data points from our four pilot communities — to determine 36 national hotspots that could become our next Thrive Outside regions.

    Also in 2020, thanks to our generous donors we raised more than $800,000, which will allow us to expand the Thrive Outside network in 2021.

    Keep Reading Participation Stories
  • COVID-19

    In March of 2020, the world changed when life across the globe was interrupted by the global Covid-19 pandemic. Every industry, every sector of the economy was impacted. Outdoor suppliers, manufacturers and retailers suddenly turned to their trade association for answers and guidance, and our industry proved once again that when we collaborate and work together, we are a force.

    Within a couple days, OIA built and launched a special Covid-19 Hub on our webpage to provide up-to-date information and resources to our member companies, including exclusive webinars and podcasts.

    Keep Reading
  • Events

    Unable to travel or meet in person in 2020, we had to pivot our trade shows, education and other gatherings to digital platforms, but rather than slowing down or cutting back, we actually ramped up our online offerings in order to keep members informed and to deliver the value you’ve come to expect from OIA.

    We hosted 30+ webinars and launched two new podcast series called Campfire Conversations and Climate Klatch. The 2020 Skip Yowell Future Leadership cohort also made a significant pivot when they shifted the in-person program to all virtual, learning an important lesson in flexibility and resilience.

    Keep Reading
  • Membership

    In 2020 our industry’s companies and our world experienced incredible upheaval. Our job as your trade association is to support and empower you through our programming and services. We engaged in over 900 calls to our members to determine a new membership model and benefits to better suite our industry. In 2020 we advocated for and collaborated with our member companies to move the needle on important issues to the outdoor industry.

    Explore Membership Benefits

BE A FORCE FOR THE OUTDOOR INDUSTRY.
Outdoor Industry Association is a force for our members and the greater industry in the areas of policy, sustainability and outdoor participation, all while providing services and discounts that help our members' bottom lines.

Meet Our Staff & Board

Meet the amazing people behind the scenes here at Outdoor Industry Association. We have an incredibly talented and passionate group of experts who are proud to make a difference in the outdoor industry doing work they love. In 2017,we enthusiastically welcomed Lise Aangeenbrug the new executive director of the Outdoor Foundation, OIA’s philanthropic arm.

Staff

Board

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