Join us in Salt Lake City this June 17-19 to network, share ideas, and innovate creative solutions to drive our shared values forward and catalyze positive change for the outdoor industry.
At Outdoor Retailer Summer 2024, we’ll deliver education sessions on the topics that matter most to you and your outdoor brand. From addressing barriers to inclusivity in the outdoors and leveraging data for revenue growth, to meeting sustainable product development expectations and advocating for cost-saving trade policies, OIA team members, field experts, and research analysts will provide you with the strategies and insights you need to lead your brand into the outdoors of the future.
DAY ONE
Outdoor Retail Sales Trends: Insights from OIA and Circana
Monday, June 17, 9:30AM MT, The Camp
Join OIA Research Director Kelly Davis and Circana experts to learn about the retail sales trends that are dominating the outdoor industry, our forecasted trends for the year ahead, and how you can leverage retail sales data to make informed decisions and drive revenue growth. Gain exclusive insight into the market, hear strategies for success from leading outdoor brands, and learn how you can adapt quickly to a changing outdoor market.
Speaker: Kelly Davis, Research Director, OIA
How to Comply with Sustainability Standards
Monday, June 17, 10:30AM MT, Trend + Design Center
What has been a largely unregulated industry is now coming face to face with strict requirements. It’s difficult to navigate the regulations that apparel, footwear, and hardgoods companies now face. Join this presentation to get the lowdown on the latest U.S. sustainability rulemakings (PFAS, EPR, and more) to ensure your brand is on track to meet emerging compliance standards. Legislative experts will explain what laws have passed, what rulemakings are being considered, and what it all means for outdoor companies. We will also share how OIA is keeping its members supported and engaged in Advocacy at all levels to make sure that any new laws are ambitious yet achievable.
Speaker: James Pollack, Attorney at Marten Law and OIA Clean Chemistry and Materials Coalition Legislative Advisor
Stories From Community Leaders: What It Takes to Build Outdoor Access for All
Monday, June 17, 11:30 AM MT, The Ranger Station
Move equity in the outdoors forward and learn actionable ways to align your business strategy to inclusive growth. Join leaders in the outdoor industry and Outdoor Foundation community advocates to learn what outdoor equity looks like from grassroots to grasstops. We’ll delve into the challenges and solutions surrounding equitable outdoor recreation access, from policy solutions to grassroots advocacy and action. Whether you’re interested in federal advocacy or motivated to act locally, you’ll leave this session with tools to come together and catalyze meaningful change.
Speakers:
Hannah Wintucky, Government Affairs Manager, OIA
Jacob Fisher, Development and Program Manager, Outdoor Foundation
Circularity and its Future in the Outdoor Industry
Monday, June 17, 1:30 PM MT, Trend + Design Center
The outdoor industry is uniquely positioned to achieve sustainability goals leveraging one big topic: Circularity. What does it mean? How will it impact the world and the environment? How do companies achieve this? Don’t fear! There are an array of business models, technologies, and design techniques that can help. This session will cover it all, in addition to how legislation is shaping to force companies to embrace this intimidating concept.
Speaker: Julie Brown, Director of Sustainable Business Innovation, OIA
Day Two
2024 Outdoor Participation Trends Report: A Snapshot of the Evolving and Emerging Outdoor Participant Base
Tuesday, June 18, 9:30 AM MT, The Camp
Whether you’re an outdoor industry brand or business leader, product strategy, innovation, and success depend on how much you understand the market and consumer behaviors. Join OIA’s Research Director Kelly Davis to learn about the latest trends in outdoor recreation participation, including how many Americans are participating in outdoor recreation, what categories are growing fastest, what activities are most popular, and how often Americans are participating. You’ll leave this session with a full view of the evolving outdoor participant base.
Speaker: Kelly Davis, Research Director, OIA
The Essentials of Advocacy: Navigating Your Path to Impact
Tuesday, June 18, 10:30 AM MT, The Ranger Station
Learn how to advocate for the long-term health of the outdoors, outdoor participants, and your company’s bottom line. Join outdoor industry policy experts for an in-depth exploration of the policy landscape, why it’s relevant to your business, and how you can drive change at scale. From conservation and public lands management to sustainability initiatives and equitable access, we’ll explore the key policy areas that impact our industry. You’ll leave the session empowered and ready to raise your voice.
Speakers:
Hannah Wintucky, Government Affairs Manager, OIA
Sean Byrne, Partner, ACG Advocacy
Workforce Trends for Emerging Brands
Tuesday, June 18, 1:30 PM MT, The Camp
We’ve all heard the adage “Your people are your greatest asset.” But for small and medium-sized businesses, recruiting, retaining, and growing their people presents some unique opportunities and challenges. Join us as we discuss innovative strategies that emerging brands can use to recruit, retain, and engage their employees.
Speaker: Kristen Freaney, Founder, Path to Peak Education + Consulting
Sustainable Business Innovation: Collaborating to Protect the Planet
Tuesday, June 18, 2:30PM MT, The Ranger Station
Protecting the planet is too large a task for one company alone. At OIA, companies work together on solving the most pressing sustainability challenges facing the outdoor industry. In practice, teams of experts from different companies collaborate pre-competitively to interpret their sustainability challenges, learn how other companies have tackled the issue, and ultimately join forces to reduce environmental impact. Join OIA Sustainability leaders to learn how collaboration can move the industry forward and protect the outdoor space upon which we all rely.
Speaker: Breana Nehls, Climate Action Corps Program & Member Success Manager, OIA
Trade Policy 101: Demystifying Supply Chain and Customs Compliance
Tuesday, June 18, 3:30 PM MT, Trend + Design Center
Supply chain management and customs compliance policy can be daunting. Designed specifically for those new to trade policy, this session will provide you with the insights and tools to successfully navigate the world of international trade, including supply chain logistics, customs regulations, and trade policy. You’ll gain a comprehensive understanding of key concepts including import/export procedures, tariff classifications, trade agreements, and regulatory compliance.
Speaker: Ron Sorini, Principal, Sorini, Samet and Associates
Check out photos from OR SUMMER 2023
Become a member today
Become an OIA member and join our passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting—and growing access to—the benefits of the outdoors for everyone.
Call 303.444.3353 to speak to a membership manager today.