Steamboat Springs, Colo. (April 22, 2024) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, today announced several key updates to its sales teams, as it continues to develop its North American business. End2End Outdoor, which currently represents the brand’s Midwest and South Central regions, will add Big Agnes’ representation in
(April 18, 2024) – The Conservation Alliance (TCA) and its coalition of over 270 business members applaud the Bureau of Land Management for their Public Lands Rule, released earlier today. From the outdoor industry to brewers, bankers, sportsmen, and renewable energy companies, TCA member companies represent a wide range of
McCALL, ID (Thursday, April 18, 2024) – Outdoor enthusiasts looking to turn their good intentions into meaningful action have a new tool to offset the impacts of their camping trips and outdoor adventures. In honor of Earth Day 2024, the revolutionary Lodestar outdoor adventure app is dropping its subscription fee
FERNDALE, Wash. (April 18, 2024) – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with
BOULDER, CO (April 18, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced its lineup of education sessions and connection opportunities at the Outdoor Retailer Summer show in Salt Lake City, Utah, June 17-19, 2024. The lineup will address critical and intersectional topics including market and
TUCSON, Ariz. (April 17, 2024) — Western National Parks Association is set to celebrate National Park Week (April 20 – April 28) this year with a special 30% discount* for members of WNPA’s Park Protector program. Park Protectors help fund national park experiences and programs including scientific research, education, community engagement, conservation efforts and more.
The outdoor industry has been hit with $1.7 billion dollars in additional tariffs due to a lack of GSP renewal. OIA urges Congress to quickly pass this important legislation. Wednesday, April 17, 2024 – Following the successful House markup of the Generalized System of Preferences (GSP) Reform Act (H.R. 7986), Outdoor
{Dover, NH—April 17, 2024}—Outdoor gear brand NEMO Equipment has focused its mission on innovation, community, and sustainability since the beginning, and the company is proud to announce its list of 2024 partners that closely align with those values. With an emphasis on access, inclusivity, and conservation, the brand has renewed
Boulder, Colo. (April 17, 2024) — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces its participation in the Spring 2024 Keep it Wild campaign. Organized by The Conservation Alliance (TCA), the week-long initiative aims to raise awareness and funds for the protection of wild places and
SEATTLE – REI Co-op is celebrating continued progress towards its efforts to get every person in America outside in five minutes or less, no matter where they live. Through its Outside in 5 initiative, REI supports local projects and national legislation to improve access to nearby nature. This includes support
BLOOMINGTON, Minn. [April 16, 2024] – Salsa Cycles, manufacturer of industry-leading gravel and mountain bikes, will be attending the 2024 Sea Otter Classic with its new lineup of eBikes. After announcing the collection last month with the launch of the eGravel bikes into retailers, Salsa is excited to announce the
DENMARK (Apr. 16, 2024) – IMBOX Protection, the world’s only in-store footwear protection technology, is prioritizing U.S. growth as part of its global expansion plans for 2024 building on its success in 33 countries and reaching a milestone of performing 150 million treatments since the company’s founding. IMBOX Protection treatments
OSLO, Norway (April 16, 2024) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced its new membership with non-profit organization Fair Wear Foundation. The Fair Wear membership is a key step toward the sustainability targets outlined in its Norrøna 2029 Roadmap, which aims for
DENVER, Colo. (Apr. 16, 2024) – The North Face and icebreaker, two leading outdoor performance brands and pioneers of natural performance apparel, collaborated on a merino blend adventure wear capsule for Spring/Summer 2024. The collection redefines comfort and performance and is meticulously crafted with fabric made from 100% plastic-free fibres.
PORTLAND, OREGON (April 15, 2024) –Dovetail Workwear, the largest exclusively women’s workwear brand in the world, announces its partnership with Locally, a leading technology provider bridging online and offline retail, to streamline the way consumers purchase Dovetail’s innovative apparel, while driving foot traffic and revenue for the brand’s nationwide network
April 15, 2024 – Boulder, Colo. – HEAD/Tyrolia, the fastest growing ski and binding brands in the USA over the past decade, and the World Cup Constructors’ Championship winner for eleven of the past thirteen years, today announces Natalie Dyksterhouse as Wintersports Marketing Coordinator. Based in HEAD’s Boulder, CO offices,
Ho Chi Minh City, Vietnam (April 15, 2024) – OrthoLite®, the global leader of comfort and performance footwear insoles and the company behind Cirql™, a sustainable materials solutions provider for the global footwear industry, today unveils a new midsole foam called Cirql rTPU30. This brand new patented innovation is made
DENVER, April 12, 2024 – Gates (NYSE: GTES), a global provider of innovative highly engineered power transmission and fluid power solutions – and pioneer in belt-driven micromobility – has raised the stakes for mountain bike racers around the world. Gates announced a massive €100,000 belted purse for the first elite
LOS ANGELES (April 10, 2024) – Dometic presents the highly versatile Front Runner Dometic Pro Bed Rack System which will change the way truck owners transport overlanding, camping and adventure gear by offering an easy to install, robust, accessible and lightweight load bed storage solution. The new system is available
AMHERST, Mass. (April 10, 2024) – OrthoLite®, the global leader in comfort and performance footwear insoles, announces that its patent protection has been extended for the speckled appearance of its OrthoLite® Hybrid® Technology line, including Hybrid®, HybridPlus-Bio®, and HybridPlus Recycled®. Every OrthoLite insole, since the company’s founding in 1997, has