Boulder, Colo. (October 25, 2024) — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, and its sister company Astronaut Foods, celebrating its 50th anniversary and who specializes in freeze-dried snacks, most famously their freeze-dried ice cream, announces its participation in the fall 2024 We Keep it Wild campaign. Organized by The Conservation Alliance (TCA), these brands join 10 others for the week-long initiative aimed to raise awareness and funds for the protection of wild places and outdoor spaces.
During the campaign, which runs from October 24 to October 30, Backpacker’s Pantry and Astronaut Foods will donate 5% of its online revenue to The Conservation Alliance. These funds will support TCA’s ongoing advocacy efforts and help fund a handful of priority campaigns by the end of the year. The Conservation Alliance is focused on protecting areas – like the proposed Chuckwalla National Monument and the Dolores River Canyon Country – with the highest value from a conservation, biodiversity, and climate perspective.
“On behalf of both Backpacker’s Pantry and Astronaut Foods we are excited to partner with The Conservation Alliance for the fall 2024 We Keep it Wild campaign,” said Duane Primozich, CEO of American Outdoor Brands. “As passionate outdoor enthusiasts, we recognize the significance of preserving our natural landscapes for future generations. Through this campaign, we aim to support TCA’s critical conservation efforts and encourage our customers to join us in protecting the wilderness we all hold dear.”
For over 35 years, The Conservation Alliance has united businesses that believe the future of business depends on a healthy planet to protect outdoor spaces and wild places. They have awarded over $33.1 million in grants and helped protect over 124 million acres and 4,964 river miles, remove or halt 41 dams, purchase 22 climbing areas & designate five marine reserves. The Keep it Wild campaign serves as a platform for brands to unite in their commitment to conservation. By joining forces with other member companies, Backpacker’s Pantry and Astronaut Foods aim to amplify its impact and raise awareness about the importance of safeguarding our wild places.
Backpacker’s Pantry and Astronaut Foods join other leading outdoor brands as part of the #WeKeepItWild campaign. The semi-annual campaign also includes La Sportiva, Oboz Footwear, Gregory Packs, Nomadix, Shar Snacks, Gu Energy Labs, Adventure KEEN, BOCO Gear, Royal Robbins, and Superfeet.
For more information about the We Keep it Wild campaign, visit conservationalliance.com.
For more information about Backpacker’s Pantry, please visit backpackerspantry.com. For more information about Astronaut Foods, please visit astronautfoods.com.
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Media Contact:
Alexa McRoberts, Verde Brand Communications
About Backpacker’s Pantry
Backpacker’s Pantry is a Boulder-based, family-owned producer of gourmet adventure meals made with healthy and sustainable ingredients. Since 1951, the company has been delivering high-quality freeze-dried meals with an emphasis on taste. To give back to the community we love, the places we adventure and the planet we must protect, Backpacker’s Pantry donates 1% of every sale, every day to nonprofits around the world through 1% For the Planet and is 100% solar-powered. Today, Backpacker’s Pantry is sold in over 2,000 stores in North America. For more information and a complete list of products, visit https://backpackerspantry.com.
About Astronaut Foods
Founded in 1974 in conjunction with NASA and based in Boulder, Colorado, Astronaut Foods is the original source for freeze-dried ice cream — an out-of-this-world treat. Today, the company sells freeze-dried ice cream sandwiches and freeze-dried fruit. Astronaut Foods can be found in museums, toy shops, amusement parks and outdoor stores all across North America, Europe, and Asia. Additionally, Astronaut Foods is dedicated to supporting people and organizations whose goal is to push the boundaries of space exploration and discovery. For more information and a complete list of products, visit astronautfoods.com.
