What began as a task force now operates as a joint project (under a memorandum of understanding) of the Michigan Department of Natural Resources and the Michigan Economic Development Corporation. Brad Garmon has been director since September 2019. The office works to expand the outdoor recreation economy in Michigan and build awareness about the importance and value of the businesses that comprise Michigan’s outdoor recreation industry and collaborates with industry partners to identify and anticipate emerging recreation trends. The office also promotes outdoor recreation activities across the state and creates support for the stewardship of Michigan’s natural resources.