Moderator: Jacob Fisher – Development and Programs Manager, Outdoor Foundation
Les Duncan – Senior Director of Programs, Outdoor Outreach
Kristen Freaney – Founder, Path to Peak
Hannah Malvin – Project Manager, The Bridge Project
Meredith Morrice – Director of Industry Engagement, Oregon State University – Center for the Outdoor Recreation Economy
Lauren Guthrie – Vice President of Global Inclusion, Diversity, Equity & Action at VF Corporation

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About Wistia

Key Takeaways:
1. The pandemic has completely reshaped how we engage with work. This moment has also given us an opportunity to build an equitable outdoor industry workforce, rather than fall into the knee-jerk reaction to get “back to normal.”

2. In order to cultivate a diverse career pipeline, the outdoor industry must partner with nonprofit and community-based organizations.

3. We can reshape our approach to recruiting, hiring, promotion and retention by focusing less on years of experience or technical skills and more on the soft skills needed, such as cultural competency, community engagement, emotional intelligence and adaptability.

4. We can’t change what we don’t measure. Data is critical to understanding the outdoor industry’s changing work landscape post-covid. Participate in the Outdoor Industry Workforce Assessment Survey, a critical research effort to gather information about industry needs for workforce development and diversity, equity, and inclusion (DEI) advancement.

Co-Produced by:

Basecamp Outdoor