Watch on-demand!
Live Date: May 17, 2023 at 1 pm MT
Innovation is key to growth, especially for companies in the outdoor industry where upgrades and improvements are vital to survival in today’s market. Once you have harnessed that innovation, the next critical step is making sure to protect your work and your brand from all angles. Intellectual property strategies can give your company a competitive edge, but it’s important to understand which one is right for your unique business and products. Maschoff Brennan Shareholder Paul Johnson will discuss:
- Utility patents
- Trademarks
- Design patents
- Trade Secrets