Webinar: 30×30 Initiative for Outdoor Industry Businesses

March 1, 2022

Tuesday, March 1, 2022, 11 am MT

Join California Outdoor Recreation Partnership and the Outdoor Industry Association to learn about 30×30— an initiative to protect 30 percent of our nation’s lands and waters by 2030—on the California state and federal level and how your brand can integrate 30×30 into your marketing.​

Get a deep dive on topics like:

  • Why It’s Important for Companies to Be Involved in Social Impact & Advocacy | Alicia Harvie, REI
  • How to Integrate Cause Marketing Into Your Business Marketing | Danica Carey, Seirus Innovation
  • What Is 30×30 and How Is California Involved? | Jennifer Norris, California Natural Resources Agency
  • Federal Level of 30×30 | Rebecca Gillis, Outdoor Industry Association
  • Why We Care and 30×30 CORP Campaign Launch | Lexie Gritlefeld, California Outdoor Recreation Partnership

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