Annual Participation Trends

Annual Participation Trends, 2026

This is the report the industry, media and policy makes rely on to define, count and provide intelligence on a record 183.2 million Americans participating in outdoor recreation.With the industry’s next phase of growth hinging less on recruiting first-timers and more on turning current participants into frequent ones, understanding where participation is rising and where frequency is slipping has never been more important.

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Annual Participation Trends

Annual Participation Trends, 2025

This is the report the industry, media, and policy makers rely on to define, count, and provide intelligence on the 181.1 million Americans participating in outdoor recreation. The data comes from the Physical Activity Council comprised of the largest trade associations in physical activity including the Outdoor Industry Association, Sports and Fitness Industries Association, National Golf Foundation, National Tennis Foundation, Snowsports Industries Association, and others.

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Annual Participation Trends

Annual Participation Trends, 2024

This report is a critical resource for industry leaders, media, and policymakers, offering insights into the millions of Americans engaging in outdoor recreation. The data is sourced from the Physical Activity Council, which includes major trade associations such as the Outdoor Industry Association, Sports and Fitness Industries Association, National Golf Foundation, National Tennis Foundation, Snowsports Industries Association, among others.

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Retail Trends

Annual Retail Trends, 2025

By leveraging Circana data, this 2025 retail trends report delivers a comprehensive analysis for stakeholders. It presents consumer preferences and technological influences in the outdoor retail market, guiding businesses to overcome economic challenges and leverage growth.

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Retail Trends

Annual Retail Trends, 2024

This report, powered by Circana data, aids stakeholders in navigating the 2024 retail landscape. It offers trends analysis, covering factors influencing consumer purchase behavior, to optimize business strategies amidst changing market dynamics.

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Annual Participation Trends

Annual Participation Trends, 2023

Industry experts, media, and policymakers depend on this report to define, quantify, and analyze the participation of millions of Americans in outdoor recreation. The Physical Activity Council, comprising key trade associations like the Outdoor Industry Association, Sports and Fitness Industries Association, National Golf Foundation, National Tennis Foundation, Snowsports Industries Association, and others, provides the essential data.

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Consumer Insights

Consumer Insights 2025

Gain deep consumer insights for 2025 with this Circana data-driven report. Individual reports reveal key shifts in consumer behavior and preferences, equipping stakeholders with the intelligence needed to adapt product offerings and marketing strategies effectively.

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Consumer Insights

ConsumerVue 2025 (September 2025)

This guide, enriched with detailed segments of core consumer insights, spotlights the modern outdoor consumer as of September 2025. It focuses on evolving consumer needs and buying habits, offering valuable guidance for enhancing engagement and satisfaction.

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Participation by Activity

Camping Report 2026

Camping participation is a bellwether for all outdoor participation, and its continued growth signals growth across the outdoor industry. While some segments in camping face structural headwinds tied to costs and aging participants, camping’s overall popularity and consumer base are growing.

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Participation by Activity

Hiking Report 2026

Hiking has become the most popular outdoor recreation activity in America, reaching a record 63.4 million participants in 2024.This figure represents a significant portion of the U.S. population and reflects a remarkable period of sustained growth that has seen the hiking community nearly double since 2012.

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Participation by Activity

Running Report 2026

Running is one of the most popular and accessible forms of outdoor recreation in America, and participation continues to expand across both road and trail surfaces. Growth in both segments is increasingly driven by casual, lower-frequency participants who integrate running into a broader mix of fitness and outdoor activities.

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Retail Trends

Monthly Retail Trends (12 month, rolling)

This monthly snapshot provides a focused analysis based on Circana data, enabling brands to keep up with ongoing trends as they happen. It delivers key insights into consumer preferences and technological shifts within the outdoor retail market, empowering businesses to adapt quickly and seize emerging opportunities in real-time.

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Retail Trends

Outdoor Manufacturers' Operations and Financial Benchmarking Report 2024

This comprehensive report offers benchmarking data on outdoor business finances and operations, helping brands and retailers assess their performance and identify areas for improvement. It provides valuable insights into industry standards and best practices to support strategic decision-making and operational efficiency.

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Category Deep Dive

Footwear Report (July 2025)

This in-depth report examines consumer insights, demographics, and retail sales trends within the outdoor footwear market. It highlights emerging consumer behaviors and retail shifts, providing valuable intelligence for brands aiming to optimize their offerings and stay ahead in a rapidly evolving industry.

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Seasonal

Holiday Report (September 2025)

A quick reference on market conditions and consumer trends likely to impact the 2025 holiday shopping season including consumer spending, retail trends, hot product trends, and more.

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Participation by Activity

Adventure Racing

Explore participation trends in Adventure Racing in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Archery

Explore participation trends in Archery in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Backpacking

Explore participation trends in Backpacking in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Bicycling (BMX)

Explore participation trends in Bicycling (BMX) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Bicycling (Mountain/Gravel)

Explore participation trends in Bicycling (Mountain/Gravel) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Bicycling Road (Paved Surface)

Explore participation trends in Bicycling Road (Paved Surface) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Birding/Birdwatching

Explore participation trends in Birding/Birdwatching in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Boardsailing

Explore participation trends in Boardsailing in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Camping (RV)

Explore participation trends in Camping (RV) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Camping (1/4 Mile from Vehicle)

Explore participation trends in Camping (1/4 Mile from Vehicle) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Canoeing

Explore participation trends in Canoeing in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Climbing (Indoor)

Explore participation trends in Climbing (Indoor) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Climbing (Sport-Boulder)

Explore participation trends in Climbing (Sport-Boulder) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Climbing (Traditional)

Explore participation trends in Climbing (Traditional) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Fishing (Fly)

Explore participation trends in Fishing (Fly) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Fishing (Freshwater)

Explore participation trends in Fishing (Freshwater) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Fishing (Salt)

Explore participation trends in Fishing (Salt) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Hiking (Day)

Explore participation trends in Hiking (Day) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Hunting (Bow)

Explore participation trends in Hunting (Bow) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Hunting (Handgun)

Explore participation trends in Hunting (Handgun) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Hunting (Rifle)

Explore participation trends in Hunting (Rifle) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Hunting (Shotgun)

Explore participation trends in Hunting (Shotgun) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Kayaking (Recreational)

Explore participation trends in Kayaking (Recreational) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Kayaking (Sea-Touring)

Explore participation trends in Kayaking (Sea-Touring) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Kayaking (White Water)

Explore participation trends in Kayaking (White Water) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Rafting

Explore participation trends in Rafting in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Running-Jogging (Paved Surfaces)

Explore participation trends in Running-Jogging (Paved Surfaces) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Sailing

Explore participation trends in Sailing in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

SCUBA

Explore participation trends in SCUBA in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Shooting (Trap-Skeet)

Explore participation trends in Shooting (Trap-Skeet) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Shooting (Sport Clays)

Explore participation trends in Shooting (Sport Clays) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Skateboarding

Explore participation trends in Skateboarding in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Snorkeling

Explore participation trends in Snorkeling in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Stand Up Paddle

Explore participation trends in Stand Up Paddle in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Surfing

Explore participation trends in Surfing in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Trail Running

Explore participation trends in Trail Running in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Triathlon (Non-Traditional)

Explore participation trends in Triathlon (Non-Traditional) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Triathlon (Traditional)

Explore participation trends in Triathlon (Traditional) in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Wakeboarding

Explore participation trends in Wakeboarding in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Walking for Fitness

Explore participation trends in Walking for Fitness in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Water Skiing

Explore participation trends in Water Skiing in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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Participation by Activity

Wildlife Viewing

Explore participation trends in Wildlife Viewing in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. This report does not have analysis or insights - It is raw data only.

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