Longmont, CO, June 6, 2026 — HydraPak, a global leader in high-performance hydration solutions for the run, bike, and outdoor industries, is expanding its commitment to run specialty across global markets through a focused growth strategy centered on major event marketing, best-in-class sales representation, and strategic retail partnerships.
Market indicators continue to show year-over-year growth across the running category, including findings from the latest Running Industry Trends Report published by the Outdoor Industry Association. At its core, HydraPak exists to support athletes by creating products that help them fuel and hydrate throughout training and racing. As the category continues to grow, the brand is increasing its investment in authentic engagement with runners through grassroots events, specialty retail, and partnerships with trusted voices in the sport.
“We see a clear opportunity to lead in run specialty by showing up differently, more authentically, more consistently, and with greater intent,” said Aaron Brown, Vice President of Sales at HydraPak. “We’ve worked closely with athletes to ensure our products perform at the highest level, and now we’re bringing that same focused energy to run specialty. This is about building a brand that runners trust at every touchpoint, from race day to the retail floor.”
A Multi-Pronged Growth Strategy
Major Event Participation & Brand Activation
HydraPak is deepening its investment in community partnerships and premier events worldwide, supporting athletes across competitive and recreational landscapes. Through on-site activations, athlete engagement, and sustainability-focused hydration initiatives, the brand is building meaningful connections with local run clubs including Chiconas Run Chicago, Peace Runners 773, and Pioneers Run Crew. This year’s event partnerships span sponsorship of the Western States Endurance Run, Official Vendor Partner of the Chicago Marathon, Official Sustainability Partner of the 2026 Brighton Marathon Weekend, and a collaboration with Culligan International, the Official Water Solutions Supplier of the 2026 Schneider Electric Marathon de Paris.
Run Specialty Representation Network Expansion
To support accelerated distribution growth, HydraPak has partnered with aventyr Group as its newest sales agency partner to help expand its presence in run specialty from the Midwest to New England. Additionally, the brand is actively recruiting and onboarding experienced independent run specialty sales agencies across key territories including New York, the Mid-Atlantic, Florida, and West Coast regions. These partners will bring strong retail relationships, local market expertise, and the ability to drive immediate impact across both regional and national accounts.
Targeting Influential Retail Partnerships
HydraPak is prioritizing strategic alignment with leading run specialty retailers that help shape consumer preferences and category trends. By delivering a focused product assortment, premium merchandising solutions, and compelling in-store storytelling, the brand aims to maximize retail productivity and strengthen consumer conversion.
“Partnering with brands like HydraPak is exactly why aventyr Group exists,” said Tim Larson, Founder of aventyr Group. “We represent exceptional products that support consumers’ adventures while helping strengthen the connection between brands and retailers throughout the Midwest and Northeast. HydraPak’s foundation of premium hydration products, combined with its strong OEM partnerships and rapid retailer adoption, creates a platform for the company to support athletes, retail partners and major events.”
HydraPak is positioning itself for long-term growth within the global running market. By escalating its presence at every level of the sport, from race-day experiences to retail engagement, the brand aims to become a trusted hydration partner for runners everywhere. For more information on HydraPak, visit www.hydrapak.com or reach out to the media contact, Tim Nooney, tim@darbycommunications.com.
About HydraPak
HydraPak® is the leading original equipment manufacturer of soft flasks, reservoirs, and water storage solutions globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak and its proprietary brand, Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories, but has also become a trusted partner for hundreds of renowned global brands and athletes. Learn more at hydrapak.com.
