FLAGSTAFF (March 19, 2024) – Overland Expo, the premier overlanding event series in the world, today announced it will host the first Buyer Summit May 15-16, a trade- only event including exclusive programming, networking, and education sessions. It will take place in conjunction with Overland Expo West at Tuthill County

SEATTLE – REI Co-op opens its largest store in Oregon on Friday, April 19, when the specialty retailer welcomes the community at its new Beaverton store. The outdoor retailer invites the community to a three-day celebration filled with outdoor brands, nonprofit partners, an afternoon social and more. Located at Walker Center

Aztec, N.M. (March 19, 2024) – Aztec Adventures has announced its 2024 off-road cycling event calendar, which brings mountain bike and gravel racing to San Juan County, N.M. Reliant on the energy sector for decades, the sandy washes and windy ridges surrounding Aztec and Farmington offer a scenic and challenging

SEATTLE (March  19, 2024) — Astral, the industry-leading designer of high-performance outdoor equipment and apparel, has retained Verde Brand Communications to lead public relations and brand communications. Since 2002, Astral has earned a reputation for creating superior, unique and necessary equipment for wilderness athletes and explorers in a way that

JUPITER, Fla. (Mar. 14, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, announces today the revitalization of one of its most beloved frames, Grand Catalina. A true brand icon initially introduced in the 80s, Grand Catalina’s original retro design pays homage to the brand’s 40

Louisville, Colo., March 14, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the Japan Cycling Federation (JCF). TrainingPeaks is now the official training and coaching software for the national governing body of cycle racing in Japan. Established in 1995, the

Boulder, Colo. (March 13, 2024) — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces five new delicious freeze-dried entrees for Spring 2024. The assortment includes comfort classics and new meals offering international flair. Having a long history in freeze-dried food manufacturing, the company leans on its

Washington, D.C. (March 13, 2024) — In the last 10 years, Outdoor Alliance has helped people who recreate outside under their own power become a unified and powerful political force — one that has protected 40 million acres of land and secured $5.1 billion in funding for public lands and

Flagstaff, Ariz. (March 12, 2024) – In a continuous effort to improve hiker safety along the Pacific Crest Trail (PCT), Kahtoola has partnered with the Trek for Trevor foundation alongside Nomad Ventures and the Fowler-O’Sullivan Foundation to support the Trevor Spikes Program for its fourth year. Named in memory of

[Red Wing, MN, March 12, 2024] – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, proudly introduces its latest innovation: Re:connect NOW. This addition to the Re:connect Collection embodies Vasque’s ethos of bringing the benefits of nature to everyday life. The

Louisville, Colo., March 12, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a partnership with power and pace, Germany’s largest triathlon coaching organization. TrainingPeaks is now the technology platform of choice for power and pace, a leading coaching service that offers training plans tailored

Durango, Colo. (Mar. 11, 2024) – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The powder mixes

Louisville, Colo., March 8, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a partnership with Matt Dixon’s Purple Patch Fitness. TrainingPeaks is now the technology platform of choice for Purple Patch, which offers performance training for time-starved athletes. The group previously used Today’s Plan,

LOS ANGELES (March 7, 2024) – The Front Runner Dometic Slimline II rack kits remain one of the toughest and most durable racks available and have been meticulously crafted to complement the rugged design and adventurous spirit of the Rivian R1T and R1S. Engineered with the same commitment to quality

Primus-Silva, the Swedish outdoor equipment company, has appointed Jonas Sjögren to become its new CEO. Richard Jägrud, who has served as CEO for the past seven years, has decided to leave the company and take on new career challenges. Jonas and the management team of Primus-Silva will work closely together

Louisville, Colo., March 7, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, is now the exclusive training software provider for the German Cycling Federation (BDR). TrainingPeaks will be used by BDR’s elite riders and their coaches for 2024 and beyond. The platform will also be available

NEW ORLEANS (March 7, 2024) – Locally, the leading technology provider bridging online and offline retail, today announced a significant growth equity investment led by Corbel Capital Partners, in Los Angeles and Valency Capital of Connecticut. With this capital, Locally will fuel technology development and platform services and enhance sales and marketing initiatives. Specifically,

SEATTLE – Specialty outdoor retailer REI Co-op will open a store in Loveland, Colorado in summer 2024. The location will bring a wide assortment of outdoor gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing, and more. For those who enjoy biking and snow sports, certified mechanics will staff a full-service

Think Better Group in partnership with the ABN AMRO Sustainable Impact Fund is excited to announce the acquisition of Klean Kanteen. Klean Kanteen, the original clean-reuseable water bottle founded over 20 years ago at the foot of the Sierras in northern California USA, has been leading the industry in the

Boulder, CO – March 6, 2024 – DPS is so confident their skis provide a legacy, they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It – The DPS Will and Testament” campaign created by TDA Boulder positions