WATERLOO, ON (November 7, 2023) Kapsul Tech, a research and science company with a mission to protect athletes from head and neck injury, today announced its first NIL sponsorship deal with the University of Houston’s star Defensive Lineman, Nelson Ceaser. Ceaser has been wearing Kapsul’s ATLAS Shirt, featuring the company’s
Kahtoola Redesigns NANOspikes® Footwear Traction to Safely Navigate Frozen Roads and Sidewalks
Flagstaff, Ariz. (Nov. 7, 2023) – Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, has undertaken an overhaul of their ultra-low profile footwear traction, NANOspikes®. NANOspikes have been a winter safety essential in icy conditions for nearly a decade for everything from training for a marathon to walking the
Mystery Ranch Taps Brandywine River Reps to Invigorate Mid-Atlantic and New England Sales
Bozeman, Mont. – November 7, 2023 – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, announces the appointment of Brandywine River Reps to lead strategic sales in the Mid-Atlantic and New England regions. Brandywine River Reps specializes in representing specialty outdoor
The High Fives Foundation Hosts Adaptive Bike Camps Across the Nation
Truckee, CA — November 6th, 2023 — High Fives Foundation just wrapped up another successful mountain biking season. Hosting more than 40 adaptive bike camps, immersing athletes with life-changing injuries in nature and riding over 55 trails at four different bike camps across America. These adaptive bike camps provide the
REI Co-op welcomes Guillaume Ledieu as new vice president of Foundation Technology
Specialty outdoor retailer REI Co-op today announced Guillaume Ledieu has joined the company as vice president of foundation technology. The newly created role is focused on supporting the advancement of REI’s foundational business capabilities to drive operational efficiencies and effectiveness of its end-to-end value chain. “Guillaume’s experience in helping companies
Stages Cycling Austin Rattler MTB and Run produced by Life Time welcomes more than 1,100 runners and cyclists at sold-out Texas event
Burnet, Texas (November 6, 2023) – The Stages Cycling Austin Rattler MTB and Run events, owned and produced by Life Time (NYSE: LTH), took place this Saturday, bringing more than 1,100 runners and cyclists to Reveille Peak Ranch, located less than an hour west of Austin. Athletes representing 43 states
EXPED USA Adds World-Renowned Climber Beth Rodden to Ambassador Roster
Tacoma, Wash. – November 6, 2023 – EXPED USA, a subsidiary of EXPED AG, located in Zurich, Switzerland, announced today the addition of climber Beth Rodden to its team of professional athletes and ambassadors. Rodden is best known for her ascents of difficult single-pitch climbing routes and numerous first female
DPS and PHANTOM Glide Partner with All Mountain Group
SALT LAKE CITY (Nov. 6, 2023) — DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, and PHANTOM Glide, a permanent, waxless base glide treatment, are partnering with members of the All Mountain Group, a veteran sales team from New England. The All Mountain Group was
The Visit Oceanside Adaptive Surfing Professionals World Championship Tour (AASP) Continues to Make Waves in the Sport with Unprecedented Growth and Prize Money
Truckee, CA — November 2nd, 2023- The Association of Adaptive Surfing Professionals (AASP), sponsored by Visit Oceanside, has just concluded another successful season, marking a significant milestone in the world of adaptive surfing. With 96 athletes from 17 countries participating in various events around the globe, AASP has firmly established
Leading outdoor brands come together to support The Conservation Alliance #WeKeepItWild campaign
(November 2, 2023) – Seven outdoor brands–including backpacks, apparel, footwear, and more categories–are joining forces to support The Conservation Alliance (TCA) by donating 5% of all online sales from November 2-8 as part of the #WeKeepItWild campaign. The semi-annual campaign includes Backpacker’s Pantry, Gregory Mountain Packs, Royal Robbins, Nomadix, La
Arc’teryx Announces Partnership with ALUULA Composites
NORTH VANCOUVER, British Columbia – November 1 2023 – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, is excited to partner with composite materials manufacturer ALUULA Composites to evolve Arc’teryx’s product offering using new and innovative ultralight fabrics. With a shared commitment to creating high-performance
Leadville Trail Marathon & Heavy Half presented by La Sportiva Shifts to Late June; Full 2024 Leadville Race Series Schedule Announced
Leadville, Colo., (Nov. 1, 2023) – The Leadville Trail Marathon and Heavy Half presented by La Sportiva will occur on June 29, 2024 – two weeks later than in previous years. Event owner and producer, Life Time (NYSE: LTH), made the change to provide runners with the improved chance of
REI Co-op to open in Beavercreek, Ohio in spring 2024
SEATTLE – Specialty outdoor retailer REI Co-op will open in Beavercreek, Ohio in spring 2024. The store will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing, snow sports and more. In addition, certified mechanics will tune and repair equipment through a full-service bike,
NEMO Wins Multiple ISPO Awards
{Dover, NH—October 30, 2023}—NEMO Equipment, the independent designer of outdoor gear and accessories, has grown its list of accolades to now include the coveted international ISPO Award for both its newly launched Tensor™ Extreme Conditions sleeping pad and the forthcoming fully recyclable Resolve™ technical daypack series (Spring 2024). TENSOR EXTREME
Tailwind Nutrition Athlete Harvey Lewis Sets World Record at Big Dog Backyard Ultra
DURANGO, Colo. (Oct. 27, 2023) – Tailwind Nutrition athlete Harvey Lewis, 47, of Cincinnati, Ohio won the Big Dog Backyard Ultra race earlier this week, completing 108 total laps. This is Lewis’ second win at Big’s, having won in 2021 by running 354 miles in 85 hours. Lewis has also
The Ultra Running Company and Fleet Feet Now Running Together
CHARLOTTE, N.C. and CARRBORO, N.C. (Oct. 26, 2023) — Fleet Feet announced today that it has acquired Charlotte-based run specialty store The Ultra Running Company (URC) from industry veteran and friend Nathan Leehman. Located at 1027 Providence Road, the newly-minted Fleet Feet Charlotte–Myers Park will continue URC’s legacy by serving
MYSTERY RANCH and Carryology Team Up to Launch a Highly-Anticipated Update: The Unicorn 2.0
Bozeman, Mont. – October 26, 2023 – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, is pleased to announce the launch of its fourth collaboration with Carryology, the media platform devoted to “exploring better ways to carry.” From these two design
Backpacker’s Pantry prepares for zombie apocalypse with Halloween emergency kit sale
Boulder, Colo. (Oct. 25, 2023) — In honor of Halloween, Boulder, Colo.-based Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, is announcing several treats, no tricks, just in time for the season. These scream-worthy treats are perfect for all sorts of activities, especially hiding from a zombie apocalypse. Survival
Krimson Klover bolsters Midwest-Great Lakes Territory sales orce
Boulder, Colo. (October 25, 2023) – Krimson Klover, the outdoor and lifestyle brand powered by women, welcomes Jessica and Adam Guile of Phenix Project LLC as the new Midwest-Great Lakes territory sales representatives. Located in Minneapolis, the Phenix Project LLC will oversee the Midwest-Great Lakes region, encompassing the states of
Vimazi Hits the Trails with First Ever Pace-tuned Trail Running Shoes
Portland, Ore., (Oct. 25, 2023) – Vimazi, developer of the first ever pace-tuned running shoes, announces today the release of their pace-tuned trail running collection. These new trail running shoes will continue Vimazi’s mission to provide runners with footwear engineered for their specific pace, promising to maximize cushioning and overall