New brands reflect the evolving profile of the outdoor consumer Extensive educational programming and events provide insight and connections to support the growing outdoor marketplace SALT LAKE CITY (June 14, 2024) – Outdoor Retailer and Outdoor Design + Innovation, North America’s leading business to business events for the outdoor industry, open next week at
BOULDER, Colo. (Jun 13, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its Spring 2025 apparel collection. This season, the Italian brand is continuing to expand its Alpine Tech line, a collection of premium apparel pieces designed to excel in Alpine environments. La Sportiva has
BOULDER, Colo. (June 13, 2024) – Matador Travel Equipment, the award-winning producer of high-performing travel equipment, and Carryology, the leading platform dedicated to exploring, inspiring and celebrating the world of carry, introduce the Matador® x Carryology EDX™ Lite Backpack – the next evolution in Matador’s EDC (everyday carry) packable bag
REDMOND, OREGON (June 12, 2024) – Overland Expo, the premier overlanding event series in the world, today announced Overland Expo Pacific Northwest (PNW), the second of four 2024 U.S. events, will take place June 28-30 Deschutes County Expo Center. With over 350 vendors, this consumer expo showcases the newest off-road
SEATTLE (June 11 2024) — Since 2002, Astral has led the outdoor industry in designing the highest-performing equipment with the priority of protecting soil and water resources through its production process. Today, Astral proudly unveils its latest innovation in performance and sustainability with the introduction of its first hemp-based apparel
[Bozeman, MT] June 11, 2024 – Mystery Ranch, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is excited to announce its first-ever Repair Rendezvous event. This community-centric gathering will take place on Saturday, June 15, 2024, at Mystery Ranch headquarters in Bozeman, MT. As part
Portland, OR – June 11, 2024 – Snow Peak, an international Japanese camping brand with 65 years of history, is pleased to grow its shop-in-shop program with California-based specialty retailer Sports Basement, launching year-round retail activations at four of its locations in San Francisco and Orange County. Snow Peak Shop-In-Shops
WILLISTON, Vermont [June, 11, 2024] — Mammut, the leading Swiss outdoor brand renowned for its commitment to innovation and excellence in mountain equipment, welcomes Cail Soria to its esteemed roster of mountain athletes. Soria brings a diverse background and wide range of climbing experience to the team, and solidifies the
SAN FRANCISCO (June 11, 2024) – Royal Robbins, one of the original outdoor adventure brands, unveils its Spring 2025 collection. With a driving focus on comfort, durability, performance, and versatility, the new Spring line introduces innovative features and designs tailored to meet the demands of today’s adventurers. Building on 25
June 11, 2024 — Racine, WI — Jetboil®, the #1 choice of backpackers, campers, and adventurers*, proudly unveils its collaboration with the renowned adventurers behind Bound For Nowhere, MAK and Owen. This first-of-its-kind partnership from Jetboil includes sponsorship of the couple’s latest film, “Press On: A High Sierra Trail Story,”
June 7, 2024 – In celebration of the 118th anniversary of the Antiquities Act, a collective force of over 100 outdoor and outdoor-adjacent businesses from around the country have signed on to the Mobilizing for Monuments Pledge (M4M Pledge), a commitment to safeguarding our public lands through the designation and
Lehigh Valley, Penn., (June 6, 2024) – Gran Fondo Hincapie has created spectacular cycling experiences for over 12 years, and its Lehigh Valley, Penn. event, now in its third consecutive year, took place this past weekend. More than 700 riders, aged nine to 78, residing from 30 states and three
Leawood, Kan. (June 5, 2024) – AMC Theatres®(NYSE:AMC), the largest theatrical exhibitor in the United States and in the world; REI Co-op Studios, the outdoor specialty retailer’s in-house content division; and Mountainfilm, one of North America’s longest-running documentary film festivals, today announced an all-new content and marketing partnership that will
FOR IMMEDIATE RELEASE WASHINGTON, D.C. (June 5, 2024) — Senator Ron Wyden (D-OR), Chairman of the Senate Finance Committee, led an important hearing today on the renewal of the Generalized System of Preferences (GSP), a vital trade preference program that facilitates duty-free imports of select goods from developing countries. Since
STOCKHOLM (June 4, 2024) – Houdini Sportswear, a pioneer in progressive outdoor apparel, is announcing release of its 2024 impact report based on the Planetary Boundaries Framework, a comprehensive report providing in-depth analysis of its environmental impact and future initiatives towards operations within planetary boundaries, for both Houdini and the global apparel industry. As the first
Founded in the rugged and expansive Coast Mountains of British Columbia by local climbers in 1989, Arc’teryx Summer of Climb is a return to and celebration of our climbing roots, furthering our commitment to drive access, support education and invite people into the community. The global brand campaign spans owned
Steamboat Springs, Colorado (June 4, 2024) – Big Agnes, the Steamboat-Springs-based outdoor equipment brand, unveils its dedicated website catering exclusively to Europe’s vibrant community of active outdoor enthusiasts. This strategic move underscored the brand’s dedication to delivering top-tier camping and backpacking gear to an expanding global audience. The launch of
Louisville, Colo., June 3, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with AusCycling — the national sports organization responsible for the development, facilitation and growth of all forms of cycling and riding in Australia. Under the new agreement, TrainingPeaks is
FRISCO, Texas (June 3, 2024) – Wiley X, the global pioneer and leader in premium protective eyewear, is proud to launch an exciting new frame style: The WX Sierra. This new arrival comes on the heels of a brand refresh in early 2024. The WX Sierra will be joining the
MEMPHIS, Tenn. (June 3, 2024) — Heath Riles BBQ has emerged as the reigning champion of flavor at the prestigious 2024 Memphis in May Rib Championship. In a sizzling display of culinary prowess, Heath Riles BBQ secured the coveted title, showcasing their dedication to the art of barbecue and their